Global hospitality leader Hilton has announced the signing of a branding and management agreement with Wine Country Hospitality Partners LLC—a visionary partnership between Mark Harmon, Robert Radovan, and Tim Sparapani—for the new build Waldorf Astoria Texas Hill Country and Waldorf Astoria Residences Texas Hill Country, marking the debut of Waldorf Astoria Hotels & Resorts in the Lone Star State. Expected to open in 2027 in the heart of Texas Hill Country, the luxury resort will introduce the brand's sincerely elegant service to the emerging Fredericksburg destination just under two hours outside of Austin and San Antonio. Managed by Hilton, the sprawling property will encompass 60 dedicated hotel guest rooms and suites, 37 branded multi-bedroom resort villas eligible to participate in a hotel rental program as 74 additional keys, and 50 branded private residences. The resort will also include five food and beverage concepts, an 11,000-square-foot spa and fitness center, two resort-style pools and more. 

 

“Waldorf Astoria Texas Hill Country's signing marks a monumental milestone for Hilton and is integral to both our growth in the state, which represents Hilton's largest hotel portfolio in the U.S., and Hilton luxury brands portfolio expansion across the Americas,” said Amy King, vice president, luxury & mixed-use development, Hilton. “Conrad Hilton's legacy in the hotel business began in Texas more than 105 years ago, and working alongside incredible owners, we're proud to deliver on Conrad's vision as we introduce our distinguished luxury hotel and residential portfolio in the destination.” 

 

Located less than one mile from downtown Fredericksburg, Waldorf Astoria Texas Hill Country will provide a central location for visitors looking to indulge in the beauty of Texas Hill Country—the most popular wine-tasting destination in the state, the second most visited wine country in the United States and home to over 100 wineries. Nestled against sprawling vineyards and rolling hills with blooming wildflowers and farms, Fredericksburg offers a picturesque setting and idyllic escape 75 miles west of Austin and 65 miles northwest of San Antonio. 

 

For the ultimate in luxury Hill Country living, the resort will be home to 87 Waldorf Astoria Residences. Designed through the same lens as the resort and celebrating the natural influences of the land, the residences will include single-story estates, villas and cottage-style Sunday homes ranging from three to five bedrooms, with custom options available. 50 of the Waldorf Astoria private residences are strategically placed along the edge of the 106-acre property, backing up to waterside views of Baron's Creek and picturesque rolling hills with easy access to the historic Fredericksburg city center. Owners will also enjoy access to the wide range of epicurean and wellness amenities provided by the resort, as well as signature resident services legendary to the Waldorf Astoria brand. These homes also introduce the first-ever Waldorf Astoria Residences in Texas, and a one-of-a-kind luxury living experience in Fredericksburg. Limited reservations for the Founder's Collection homes are available now. Exclusive resident owner benefits include Hilton Honors Diamond status for the length of ownership and bespoke privileges and discounted rates, travel assistance and more.

 

“Throughout my career, I've always looked to create destinations with a true sense of place that invite in new and tenured patrons to experience it through a new lens,” said Mark Harmon, developer, Waldorf Astoria Texas Hill Country. “With Waldorf Astoria Texas Hill Country, we're drawing upon the unique architecture and history of Fredericksburg to create a new experience that opens this budding wine destination to travelers and future residents—drawing a spotlight to the area as a whole and all that makes it unique.” 

 

Delivering on Waldorf Astoria's commitment to culinary excellence, guests and residents at Waldorf Astoria Texas Hill Country can look forward to five food and beverage experiences including an all-day dining restaurant, specialty restaurant, bar and lounge, pool bar and convenient grab-and-go juice bar. For wellness enthusiasts, the resort will boast more than 11,000 square feet of spa and fitness facilities, including ten treatment rooms and sports courts. Guests can also indulge in two pools while younger travelers can enjoy a day at the Kids Club. Ideal for corporate retreats, meetings and celebrations of all kinds, Waldorf Astoria Texas Hill Country will feature approximately 6,000 square feet of indoor meeting space, including a 4,000 square foot event barn and more.

For more information about Waldorf Astoria Hotels & Resorts, visit Stories from Hilton. For more information on Waldorf Astoria Residencesaround the world, please visit Waldorf Astoria Residences.

 

Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 34 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences, and culinary mastery in landmark destinations around the world. In Spring 2025, the highly anticipated reopening of Waldorf Astoria New York will mark a defining moment for the brand—reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand's world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.   

 

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.  

 

Wine Country Hospitality Partners LLC is a collaboration between visionary developers and trailblazers in hospitality—Mark Harmon, Robert Radovan and Tim Sparapani. Harmon founded Auberge Resorts Collection in 1998, and oversaw its global success for nearly two decades. He also sits as the Chairman of Private Label Collection, and owner/operator of Auberge du Soleil in Napa Valley. Radovan is the Founding Partner of Criswell Radovan, a luxury hospitality development company with award-winning projects including Calistoga Ranch in Napa Valley and Four Seasons Hotel & Residences Dublin. Sparapani is a skilled advisor, lawyer and investor specializing in startups with previous experience as the Co-Founder of Blue Run Spirits, Director of Public Policy at Facebook and member of the Board of Directors for Coors Spirits Co. Together, this highly qualified and tenured trio have envisioned the forthcoming Waldorf Astoria Texas Hill Country, and the resulting evolution of the wider Fredericksburg destination in Texas.  About IMI Worldwide Properties: IMI Worldwide Properties is an innovative and integrated real estate brokerage firm focused on new and emerging luxury real estate. For over 30 years, IMI Worldwide Properties has created some of the most recognized luxury real estate communities around the world. For more information, please visit www.imiliving.com.

 

IMI Worldwide Properties is an innovative and integrated real estate brokerage firm focused on new and emerging luxury real estate. For over 30 years, IMI Worldwide Properties has created some of the most recognized luxury real estate communities around the world. For more information, please visit www.imiliving.com.

 

The Fredericksburg Convention and Visitor Bureau is dedicated to promoting Fredericksburg and Gillespie County as a top-tier travel destination. By showcasing the region's unique attractions, we aim to boost the local economy and enhance the quality of life for residents and visitors alike.