FOR IMMEDIATE RELEASE

The Langham Melbourne and Laura Ashley Unveil Exclusive Afternoon Tea Partnership at Aria Bar & Lounge

The Langham, Melbourne is delighted to unveil a charming collaboration with iconic British lifestyle brand Laura Ashley, presenting a limited-edition Laura Ashley inspired Afternoon Tea. Available from 1 July to 14 August 2025, this beautifully curated experience will be served in the hotel's elegant Aria Bar & Lounge every Tuesday to Thursday, with two sittings daily.

Paying homage to the rich heritage of two beloved British brands—Laura Ashley and The Langham—this special afternoon tea celebrates timeless elegance through both taste and presentation. The menu showcases traditional British favourites, thoughtfully reimagined with a refined, modern twist.

Guests will enjoy:

Cucumber and whipped chive butter sandwiches, a delicate and refreshing classic,
Coronation chicken sandwiches, a regal staple layered with spice and richness,
A soft and airy strawberry and rhubarb Victoria Sponge, bursting with fresh flavour,
And the signature Langham Battenberg cake to share, a playful nod to tradition with The Langham's unique touch

Each afternoon tea is paired with a glass of Taittinger Champagne, adding a sparkling flourish to the occasion.

In a unique design element, the Aria Bar & Lounge will be decorated with the beautiful Laura Ashley Aria Print, a romantic design from the brand's extensive archive. The Aria print will be on display across printed menus and bespoke table runners created exclusively for this collaboration by Laura Ashley's soft furnishings partner, Basford Brands. Chosen specifically for the synergy between the print and the Aria Bar & Lounge, this thoughtful design touch connects the venue and the Laura Ashley aesthetic in a way that is both elegant and immersive. It is expected to spark meaningful conversations and delight both guests and staff, deepening the connection between the brands and the setting.

Executive Chef, Thomas Rappl shared his inspiration behind the menu, saying:
"Designing this menu was a celebration of classic British flavours. Laura Ashley's floral aesthetic inspired us to create a tea experience that feels both nostalgic and fresh—beautiful to look at and memorable to taste. It's a menu that honours tradition while inviting guests to linger and indulge."

Lindsay Pearl, Director of Licensing & Brand Management at Laura Ashley said: “We are absolutely thrilled about this new partnership with The Langham, Melbourne. It's a true delight to bring our unique brand and its timeless aesthetic to such an iconic and elegant venue, especially as we continue to expand our presence here in Australia. We'd also like to extend our sincere thanks to IMG for their invaluable

support in facilitating this deal. This collaboration is particularly special as we celebrate what would have been Laura's 100th birthday this year – what a wonderful way to honour her legacy and introduce the Laura Ashley experience to even more people."

Every booking will also include a charming surprise gift, offering guests a final flourish of delight.

André Jacques, Regional Director of Marketing for Langham Hotels & Resorts, Pacific and Director of Sales & Marketing at The Langham, Melbourne, commented on the significance of the collaboration: "This partnership with Laura Ashley is a natural fit for The Langham, Melbourne. Both brands share a deep appreciation for timeless style, craftsmanship, and attention to detail. We're proud to bring this quintessentially British experience to our guests—it's a perfect blend of elegance and storytelling that we believe will resonate deeply with our guests."

DETAILS:
When: Tuesdays to Thursdays, 1 July – 14 August 2025
Where: Aria Bar & Lounge, The Langham, Melbourne
Includes: Laura Ashley inspired Afternoon Tea, a glass of Taittinger Champagne, and a charming surprise gift.

Bookings are essential, with limited availability.

To reserve your Afternoon Tea experience, visit Aria Bar & Lounge or contact the hotel on 1800 641 107 or email rest.res@langhamhotels.com.

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Images available here

About The Langham, Melbourne

A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group is synonymous with luxury and personalized service, exemplified by The Langham, Melbourne, situated on the scenic Yarra River. As part of this esteemed group, The Langham, Melbourne stands as Melbourne's premier luxury hotel, boasting 388 meticulously appointed guest rooms and suites.

Known for its exceptional service, The Langham, Melbourne caters to couples, families, and celebrities alike, dedicated to creating unforgettable guest experiences. As a hub within the Langham Hospitality Group's portfolio of over 30 hotels, it represents classic luxury with stunning views of Melbourne's skyline and immediate access to the vibrant city centre via a nearby footbridge.

The Langham, Melbourne has earned acclaim as Australia and New Zealand's top City Hotel by Travel + Leisure World's Best Awards, achieving this prestigious honour five times in recent years (2022, 2021, 2018, 2016, and 2014). Additionally, it was named the Number One hotel in 2019 by Conde Nast Traveller Reader Choice Awards.

Signature offerings include the Chairman Suite on level 23, featuring a dedicated butler entrance, and the exquisite Residence by Kerrie Hess, styled by renowned fashion illustrator Kerrie Hess with custom-designed artwork. Dining at Melba Restaurant offers interactive kitchens serving global flavours for breakfast, lunch, and dinner, complemented by the iconic Langham Afternoon Tea at Aria Bar and Lounge, a daily highlight.

Guests seeking tranquillity can indulge in the rejuvenating Chuan Spa, complete with a serene swimming pool and deck. The Langham, Melbourne continues to set benchmarks in sophisticated hospitality, embodying Langham Hospitality Group's commitment to impeccable design, innovative amenities, sincere service, and creating cherished memories for all who visit. For more information, visit https://www.langhamhotels.com/en/the-langham/melbourne/

About The Langham Hotels & Resorts
Combining modern sophistication and timeless glamour, The Langham Hotels & Resorts is globally recognised for its exceptional intuitive service, contemporary art collections, award-winning culinary expertise and signature pink accents. Drawing on the brand's distinctive British heritage from the opening of the flagship hotel in London in 1865, The Langham continues the legacy by delivering exceptional experiences with a touch of playfulness in key destinations in the United Kingdom, Europe, the Middle East, United States, Asia Pacific and Greater China. Learn about the brand by visiting LanghamHotels.com, and follow The Langham Hotels and Resorts on Instagram (@langhamhotels), Facebook (@thelanghamhotels) and X (@thelanghamhotel).

About Langham Hospitality Group
A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels, Eaton Workshop and Ying'nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe North America and the Middle East. The group takes its name from The Langham, London, Europe's first Grand Hotel. For over 150 years, this flagship property has been the pinnacle of sophisticated and gracious hospitality, a philosophy that is reflected group-wide through inspiring design, cutting edge innovation, sincere service and an unwavering commitment to building great memories. For more information, please visit LanghamHospitalityGroup.com.

ABOUT LAURA ASHLEY

Established in London in 1953, Laura Ashley is one of the world's best-loved home, fashion and lifestyle brands known for its timeless prints and iconic designs. The heritage brand has become synonymous with quintessential British style, offering women's, men's and children's clothing and accessories, home textiles, furniture, décor and hospitality experiences. With a distinct design aesthetic, the brand is celebrated for its signature floral prints, renowned quality and expression of modern romance. Laura Ashley is part of the Marquee Brands portfolio. Marquee Brands is a premier global brand accelerator and owner of leading consumer brands across three distinct verticals: Home & Culinary, Fashion & Lifestyle and Active & Outdoor. For additional information, visit marqueebrands.com.

ABOUT MARQUEE BRANDS

Marquee Brands is a globally recognized brand owner, marketer, and media company. A leading brand accelerator, Marquee Brands strategically manages a portfolio of renowned consumer brands with global recognition. Established in 2014 by Neuberger Berman, Marquee Brands harnesses and grows the value of its brands by partnering with best-in-class manufacturers, operators, retailers and distributors across multiple channels, geographies and product sectors. Generating $4.2+billion in annual retail sales, the Marquee Brands portfolio is organized into three distinct verticals: Home & Culinary, Fashion & Lifestyle and Active & Outdoor, and encompasses timeless brands such as  Martha Stewart, Emeril Lagasse, Sur La Table, Laura Ashley, America's Test Kitchen, BCBG, Ben Sherman, Bruno Magli, Anti Social Social Club, Totes, Isotoner, Destination Maternity, Motherhood Maternity, A Pea in The Pod, Dakine and Body Glove. For more information visit, www.marqueebrands.com. 

ABOUT IMG
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world's best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

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