BYRDLI, the world's fastest-growing creator-led travel commerce platform and proudly Australian-made, has launched its latest destination campaign: Stay, Play, Texas, in partnership with Travel Texas.

Featuring leading Australian creators Tegan Phillipa (@teganphillipa) and Nathan Landers (@itsnedkelly), the campaign reimagines Texas as a curated, cinematic, and completely bookable experience.

Having launched this week on the 28 April, the campaign spans five of Texas' most iconic regions, Dallas, Fort Worth, Austin, Fredericksburg, and San Antonio  and will be brought to life across social platforms and the creators' own BYRDLI Travel Clubs.

Through immersive storytelling, high-impact visuals, and creator-curated travel products, Stay, Play, Texas invites audiences to experience the Lone Star State through a new lens, turning travel inspiration into instantly bookable journeys.

Tegan and Ned, two of BYRDLI's top-performing platform users, have built Travel Clubs that consistently outperform industry benchmarks for both engagement and conversion. Their campaigns don't just generate views, they generate bookings. Their involvement in Stay, Play, Texas brings both creative insight and commercial acumen to one of the world's most dynamic travel markets.

“Texas hits differently. I've just spent the past two weeks on the ground and felt firsthand the energy that makes this place so special. What struck me wasn't just the scale, but the soul,” said Vanessa Richards, Co-Founder and Co-CEO of BYRDLI.

“We built this campaign to turn that into a living, shoppable travel experience. Tegan and Ned are capturing their journey in real time, and their communities can follow and book as it unfolds. That's what sets BYRDLI apart: real creators, sharing real experiences, with every moment designed to move".

Tommy Woods, Marketing Specialist for Europe & Oceania at Travel Texas, added:

“Partnering with BYRDLI has allowed us to showcase the Lone Star State in a way that's fresh, creator-led, and deeply rooted in the spirit of Texas. Through Tegan and Ned's storytelling, we're able to share everything from our legendary barbecue joints and honky-tonks to Texas Hill Country and metropolitan cities – all through an authentic Australian lens. This campaign doesn't just promote Texas; it extends a warm Texan welcome to Australians, inviting them to come and experience it for themselves.”

From Austin to Dallas, Fort Worth to Fredericksburg, and Houston to San Antonio there are endless adventures and experiences to be had in Texas. Whether visiting a cowboy ranch, tasting the Lone Star State's famous mouthwatering BBQ, relaxing on a beautiful Gulf Coast beach, hiking a tree-lined state park trail, taking in a historical attraction or gazing at awe-inspiring architecture and art, travellers can experience it all in Texas. Let's Texas!

There are many ways for Australians to travel to Texas. Qantas operates direct flights between both Sydney and Melbourne to DFW International Airport. American Airlines recently launched their direct route between Brisbane and DFW and also flies from Sydney and Melbourne. Or, if you fancy a tropical escape after your holiday, Fiji Airways flies direct to DFW from Nadi.

About BYRDLI

BYRDLI is the world's fastest-growing creator-led travel commerce platform.  Built in Australia and scaling globally, BYRDLI empowers creators to launch their own travel clubs, sell curated trips and experiences, and earn from every booking they drive. BYRDLI is redefining how travel is sold, where content becomes commerce, and creators become travel brands.

About Travel Texas

Travel Texas is the tourism office for the state of Texas, dedicated to inspiring travellers from around the world to discover the Lone Star State's unmatched diversity from vibrant cities and rich culture to unforgettable music, food, and outdoor adventures. Learn more at www.TravelTexas.com.

Media Contact:
Vanessa Richards
Co-Founder & Co-CEO, BYRDLI
vanessa@byrdli.com | www.byrdli.com

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