Renowned for its legendary powder snow (nicknamed Japow) and world-class skiing, Hokkaido is the go-to destination for avid skiers and snowboarding enthusiasts in winter. However, akin to the Alps, the region is growing in popularity as a year-round destination — transforming into a scenic getaway and adventure playground for all ages during the summer. 

With its cooler climate, local cuisine farmed from the land, outdoor activities immersed in nature, and luxury accommodations without the price tag of winter, Hokkaido is a beloved summertime escape among locals that is capturing the imagination of visitors from around the world. In fact, data from the Hokkaido Tourism Organization indicates that in 2023, 53% of international arrivals occurred during the summer season, not its popular counterpart, marking a substantial increase compared to 5% in 2022. Travelers in the know are visiting this beauty spot while they can still have it all to themselves. 

This summer, The Luxe Nomad, Asia Pacific’s largest luxury property management company, introduces curated experiences for guests to ‘Stay and Play’. Highlights include private dining by Lake Toya, exclusive golf packages at Rusutsu Resort’s four courses, and set-jetting excursions to the vibrant lavender farms of Furano that evoke the enchanting landscapes of Wicked’s Land of Oz.

The Hills are Alive…with Outdoor Adventure and Fresh Mountain Air  

Far from the crowds of Japan’s big three — Tokyo, Kyoto, and Osaka — Hokkaido is an idyllic place to escape to breathtaking views of lakes, waterfalls, and mountains. An outdoor enthusiast's paradise, the region offers an array of exhilarating water activities, including river rafting, stand-up paddle boarding, and kayaking. It’s also a wonderful place for forest bathing, with numerous trails suitable for all levels of cycling and hiking. Plus, lovely scenic drives await: Travel from Furano to Biei and marvel at the iconic Blue Pond and Shirahige Waterfalls. From Niseko and Rusutsu, you’ll enjoy majestic views of Mount Yotei, known as the "Mt. Fuji of Hokkaido," which is also a sought-after summit for hikers to conquer.

A Locavore’s Dream: Hokkaido Farm to Table Cuisine

Hokkaido transforms into a slow food haven in the warmer months, centered on local sourcing and traditional cooking methods. Fresh seafood, such as uni, for which it is famous, is best enjoyed in summer, and seasonal fruit and vegetables such as potatoes, cherry tomatoes, and corn, are rich in nutrients and flavours from the winter. Don’t miss Hokkaido’s Yubari King Melon, jingisukan (grilled lamb), and flavourful soup curry. 

As Japan's largest dairy producer, Hokkaido is also home to many milk farms where you can enjoy fresh cheese, butter, and its legendary soft-serve ice cream. Additionally, the region boasts local wineries that thrive due to favourable climate and soil conditions, making it a true paradise for gourmets seeking seasonal delights. Savour some of the finest pours at Ch'teau Furano and Niseko Winery.

Stay in Luxury for Less 

As alluring as the destination itself is the opportunity to stay in five-star penthouses and chalets at a more affordable rate, with significant savings in summer. The Luxe Nomad is the leading property management company in Hokkaido, offering a wide selection of holiday accommodation ideal for families and couples. Each is elegantly designed with comfort in mind, some even boasting their own private onsen, making them the perfect home away from home. With complimentary concierge services included, guests can enjoy the perfect blend of adventure and luxury. 

Hokkaido is ushering in a new era of tourism, inviting travellers to live slower, stay longer, and allow nature to be their ultimate host. As journeys are best shared, The Luxe Nomad takes care of every detail with its tailored experiences and thoughtful service.

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ABOUT THE LUXE NOMAD

Founded in 2012, The Luxe Nomad is the largest luxury vacation rental management company in Asia-Pacific, offering an exclusively managed collection of over 100 properties. Guests can book a coveted selection of private standalone villas, ski chalets, and condo hotels across Bali, Koh Samui, Phuket and Hokkaido, with an offering of more than 1,400 rooms region-wide.

Led by award-winning entrepreneur, Stephanie Chai, The Luxe Nomad’s mission is to inspire and enable guests to travel well by providing a top-tier curation of properties and outstanding service, allowing them to Dream a little. Travel a lot.

Visit us at www.theluxenomad.com

PRESS CONTACT:

For more information about The Luxe Nomad properties, summer packages or press trips, please contact: rachel@theluxenomad.com

REFERENCES:

1. Hokkaido Tourism Organization