London and Dubai, 16th April 2025:   

Love travelling and capturing the perfect shot to share with friends on social media? If you fantasise about escaping your day-to-day and embracing a life of freedom and adventure, then this is the dream career move you've been waiting for! 

Beautiful Destinations, the company behind the jaw-dropping travel content you've envied on Instagram since 2012 is on the hunt for everyday people with a flair for filming to become its next travel creators and embark on an incredible lifestyle in Dubai – for free!

Becoming a digital content creator is one of the most desired jobs for young people, and with studies showing that three-quarters of travel bookings are now inspired by content on social media, Visit Dubai and Beautiful Destinations are collaborating to champion the next generation of travel creators and make dreams come true. 

Applications are now open for the Beautiful Destinations Academy Powered by Dubai – the world's first dedicated training programme for travel content creators, launching in Dubai next month. 

In a game-changing partnership with Visit Dubai, Beautiful Destinations is offering social media lovers a one-of-a-kind opportunity to transform their passion into a lucrative profession and have their videos seen by its audience of more than 50 million followers worldwide. 

Turn your creative passion into a dream career

Starting in May 2025, the Academy's three-month programme in Dubai is designed to help anyone master the art of travel storytelling while living a VIP experience in one of the world's most vibrant cities, a fast-emerging global hub for the growing creator economy. 

Lucky recruits will be coached by creative and business experts to become the next generation of talent bringing stunning travel videos to screens worldwide and embark on a career path with a high earnings potential, all while uncovering the world's most enviable travel experiences.

An unmissable opportunity to 'live your best life' in Dubai… and beyond

Successful applicants will receive a generous package while enjoying the opportunity of a lifetime living in Dubai – a vibrant city with iconic landmarks and endless visual inspiration.

⦁    Free accommodation in serviced apartments in one of Dubai's most sought-after neighbourhoods throughout the 3-month Academy residency 
⦁    Generous salary to cover living expenses for the duration of the programme
⦁    Epic perks including unparallelled access to shoot in some of Dubai's most stunning and exclusive locations, normally reserved for celebrities and royalty 
⦁    Insider knowledge and the chance to work alongside Jeremy Jauncey, CEO and Founder of Beautiful Destinations
⦁    Hands-on coaching and mentorship from Beautiful Destinations' travel creators so participants can master the creative and technical skills to take their content to the next level 
⦁    Certificate of Participation from one of the world's leading tourism educational organisations, the Dubai College of Tourism  
⦁    Guaranteed pipeline of job opportunities with Beautiful Destinations upon graduation, setting alumni on an unrivalled career pathway as a social media content creator whose work will be showcased to millions of followers and brands  

“We started Beautiful Destinations as a passion project with nothing more than a post on Instagram and have grown into a global business, working with the very best in the travel and tourism industry”, reveals Jeremy Jauncey, CEO and Founder, Beautiful Destinations. 

“I want to share what I've learned with the next generation and give others the chance to experience the coolest career in the world. And there's no better city than Dubai - which has inspired Beautiful Destinations' creators since our earliest days - to do this in. You don't need to be an expert to apply – we're looking for raw, hidden talent”, adds Jauncey. 

Jeremy Jauncey added: “76% of travel bookings are already inspired by social media content and it's a trend revolutionising the travel industry. We want to equip young people with the skills to build a solid future in travel content creation, to take advantage of this fast-growing sector. You don't need expensive equipment or formal training – just a desire to turn your social media hobby into a dream career.”

How to apply:

Anyone with a love of filming travel content is invited to apply from 15th April 2025.  To enter, they should: 

⦁    Upload a 60-second video to their Instagram feed showcasing their perspective on travel, culture, or adventure
⦁    Tag @BeautifulDestinations @VisitDubai #BDacademy in their post
⦁    Submit a link to their post via www.beautifuldestinations.com/academy and complete the online application

The deadline for the first cohort of entries is 23:59 GMT on 23rd April 2025. 

Entries will be judged by a panel of experts including H.E. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) and Jeremy Jauncey, CEO and Founder, Beautiful Destinations.

“Whether you're filming in a local park or back garden, it's your creative eye that counts, not where you've been,” explains Jauncey. 

“Some of our most successful creators started by making amazing content of ordinary places. We're not looking for people who've travelled the world – we're looking for people who can make any location look extraordinary.”

The first lucky apprentices will join the Beautiful Destinations Academy in May, learning creative and business skills from industry pros to turbocharge their prospects and build their personal brands. 

New cohorts of apprentices will be hired every quarter, so for those who don't have a winning submission right now, there's time to prepare for season two.

For more information and to apply, visit www.beautifuldestinations.com/academy 

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Please see link to photography here: https://drive.google.com/drive/folders/1_WgVyc4YeSzPislB47eAWD2vPvpUuOO1?usp=sharing  

For further information, b-roll, photography or interviews with Jeremy Jauncey, CEO and Founder of Beautiful Destinations, please contact:
beautifuldestinationspr@electriccomms.com 
Dan Whitehead +44 7721 521 973
James Rich +44 7999 118 733

About Beautiful Destinations:

Beautiful Destinations is the award-winning creative agency behind some of the world's most influential travel content. With a global community of over 50 million followers across social platforms, Beautiful Destinations creates content that inspires people to explore the world.

Jeremy is a British serial entrepreneur, investor and prominent figure in the travel industry. The Financial Times has called him the “world's most influential traveler”, Fast Company voted his company Beautiful Destinations, one of the most innovative companies in the world and SKIFT have called him an expert and pioneer in travel social commerce. With over 50 million followers on social media his business works with leading governments, hotels & airlines on their global marketing strategies and he has been a regular keynote speaker for the United Nations World Tourism Organization, The World Travel & Tourism Council, World Travel Market, Global Wellness Summit, SKIFT as well as the executive leadership of numerous global brands. He is also an ambassador for the World Wildlife Fund, Goldstandard.org and Panerai.

About Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai)

Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism, is responsible for marketing and promoting Dubai globally – as both a world-class tourism centre and as a leading business, lifestyle and talent destination. As part of its support of the Dubai Economic Agenda, D33, it will drive delivery of global business marketing and investor engagement initiatives across the world to help fuel Dubai's Foreign Direct Investment goals, as well as strategically profile companies and public figures in the emirate to support their scale up and expansion prospects internationally. Visit Dubai will also spearhead a cohesive, integrated economic content and communications strategy across international markets tailored to specific audiences abroad in line with the city's vision.  

Visit Dubai is also tasked as the key driving entity for the delivery of Dubai's ambitious tourism strategy. It works closely with stakeholders and partners, both domestic and international, to continuously enhance Dubai's position as the destination of choice for business, MICE and leisure, contributing to the overall investment, economic and visitation growth of the city. Visit Dubai also aims to position Dubai as a global hub for talent, fostering innovation and entrepreneurship. As an international, award-winning leader of global marketing campaigns for Dubai, Visit Dubai will continue to pursue these, as well as remain at the forefront of innovative, data-driven marketing communications. 

For further information, please contact:
mediarelations@dubaidet.ae 
[+971] 600 55 5559