Monday 14 April 2025: Today, Luxury Escapes has announced the launch of Société, a new loyalty and rewards program designed to be the travel sector's most accessible rewards program, allowing members to earn and burn points on almost all travel products on Luxury Escapes. The program is free to join, and as an added bonus, Luxury Escapes is awarding top clients with automatic status based on the last year's spend. 

With benefits that feel like insider secrets, Société is set to become the most used secret in travel.  The tiered loyalty program will allow members to earn two types of rewards across a wide range of travel products: Points and Status Credits.  

Members will be able to earn Status Credits on eligible purchases and as these credits move them into higher tiers, they'll gain access to more exclusive benefits including guaranteed room upgrades, airport lounge access, private airport transfers, priority customer support, discounts and hidden offers. Points can be used like a currency to save on future bookings, giving customers a tangible return every time they travel. 

Adam Schwab, CEO and Co-Founder of Luxury Escapes, said the launch of Société represents a major milestone for the brand, and is set to be the most used secret in travel. 

 “We created Société because we wanted to really reward our loyal members. Our customers are at the heart of everything we do, and this program is designed to recognise and reward their loyalty in a meaningful way,” Schwab said. “It's about more than just points - it's about turning every trip into an exceptional experience, and helping people feel like insiders wherever they go.” 

 Customers can join Société for free and begin earning points from their very first booking. To learn more or become a member, visit luxuryescapes.com/societe.  

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About Luxury Escapes:  

Founded in Australia in 2013, Luxury Escapes is a global leader in offering the world's best travel experiences for less, with an intuitive and user-friendly website, app and dedicated 24/7 call centre. With more than 8 million members globally, Luxury Escapes offers a gateway to the world via tailor-made experiences on everything from world-class accommodation to excursions, flights, travel insurance and car hire. www.luxuryescapes.com  

For more information, please contact: 

Taylah O'Neill, alt/shift/ 

taylah@altshift.com.au | 0433 450 010 

Jemima Crawford Smith, alt/shift/
jemima@altshift.com.au | 0412 852 890