Wednesday, 2nd April 2025 – Magnetic North Travel celebrates 15 years of crafting unforgettable journeys with the launch of a new website and an innovative adventure segmentation strategy, reinforcing its commitment to tailored experiences in Northern destinations. To mark the occasion, the team embarked on an immersive research trip to Northern Iceland—demonstrating firsthand the kind of unique travel experiences they curate for their clients.

A New Chapter: Adventure with Purpose

Founded in 2010 by Laura Greenman, Magnetic North Travel has weathered the highs and lows of the travel industry, emerging stronger with a growing team and a dedicated client base. In response to the increasing demand for adventure travel, the company has redefined its product segmentation, unveiling five distinct Signature Styles: Ski, Cruise, Adventure, Tailor-Made, and Northern Lights.

This segmentation reflects the evolving definition of adventure travel. As the Adventure Travel Trade Association's 2024 Industry Snapshot highlights, travellers seek experiences that go beyond traditional sightseeing—embracing hiking, cultural immersions, wildlife safaris, cycling, nature photography, and culinary explorations. These insights have shaped Magnetic North Travel's approach, ensuring that every journey is designed to deliver new experiences, off-the-beaten-track exploration, and authentic local connections.

Founder's Vision: Adventure is Personal

Laura Greenman, Founder and Managing Director, shared her perspective on the evolving nature of adventure travel:

"Being a tour operator in 2025 means embracing the uniqueness of every traveller's idea of adventure. Whether it's skiing in the Arctic, sailing through fjords, or embarking on a tailored expedition, our goal is to provide deeply immersive experiences. We actively seek out the hidden gems that make a journey extraordinary. Our well-travelled team brings firsthand expertise to the table, ensuring our clients experience the very best of each destination."

Bringing Expertise to Life in Northern Iceland

To celebrate the company's anniversary and deepen their expertise, the Magnetic North Travel team embarked on a four-day adventure through Northern Iceland, visiting Akureyri, Siglufjörður, Mývatn, and Húsavík. This hands-on experience allowed them to refine itineraries and discover hidden locations that embody the company's adventure-first philosophy.

Elodie Pethybridge, Marketing Manager, reflected on the significance of this trip:

"Experiencing Iceland as a team reinforced everything we stand for. We don't sell generic holidays—we craft truly unique adventures. Every trip we design is built on firsthand experience, from the best boutique hotels to the most awe-inspiring activities. Personally, our stay in Siglufjörður was unforgettable—off the beaten path and brimming with character. And as a remote-working team, this trip was also a rare chance to come together, share insights, and strengthen our collective vision."

Discover the New Magnetic North Travel

With the launch of their new website, Magnetic North Travel invites travellers to explore their refined Signature Styles and embark on a new era of adventure travel. The website offers an intuitive way to explore the company's curated experiences and showcases its commitment to delivering personalised, immersive journeys.

Visit www.magneticnorthtravel.com to discover the next generation of adventure travel.

Contact Information:
For media enquiries, please contact Elodie Pethybridge, Marketing Manager
📧 marketing@magneticnorthtravel.com
📞 +44 (0) 20 7550 9251 (UK) | +1 646 520 0831 (US)