SYDNEY, Australia, 1 April 2025: Following a competitive tender process, independent public relations and communications agency Anne Wild & Associates (AWA) is delighted to announce it has secured the Japanese National Tourism Organization (JNTO) PR account to help capitalise on increasing demand from Australian travellers – and encourage visitation into some of the country’s less discovered prefectures.

Commenting on the new appointment, AWA Managing Director, Anne Wild, said:

“Japan is a much-loved destination for Australian travellers, and a personal favourite for many of our team members, so communicating the country’s captivating culture, unique local traditions and growing sustainable tourism offering is a great honour and privilege. We cannot wait to share Japan’s many flavours, festivals and authentic experiences with both first-time and repeat travellers - from iconic cities and idyllic islands to rural villages, spectacular national parks and an eclectic calendar of events.”

Andrew Coombs, JNTO’s Media & Marketing Senior Assistant Manager, added: “We look forward to working with AWA’s expert team to welcome Australian travellers to Japan, and to bring the wide range of Japanese travel experiences to life in fresh ways. AWA understands the imperative to encourage responsible and sustainable tourism and disperse visitors throughout Japan to share the economic benefits with diverse geographical regions, communities, and operators.”

This appointment cements a strong first quarter for the Travel & Lifestyle PR specialist agency, which recently secured the Raffles Sentosa Singapore account to promote the legendary brand’s second Singapore property. In addition, AWA was recently reappointed by Minor Hotels (representing Oaks Hotels, Resorts & Suites, Avani Hotels & Resorts and Elysia Wellness Retreat), Norwegian Cruise Line, and the Myconian Collection boutique hotel portfolio in Mykonos.

AWA images can be found here

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About Anne Wild & Associates Pty Ltd

Celebrating more than 25 years of PR excellence, Anne Wild & Associates (AWA) has earned its reputation as a successful Australian-owned public relations consultancy with a raft of high-profile campaigns under its belt.

Specialising in two core business streams: Travel & Lifestyle and Business & Innovation, AWA is a member of the Public Relations Institute of Australia’s Registered Consultancies Group and is the Australian and New Zealand representative agency of the global Travel Lifestyle Network (TLN).

For more information or to arrange an interview:

Emily Watters

Senior Account Manager, Anne Wild & Associates

Email: ewatters@awassociates.com.au

Tel: +61 2 9440 0414   Mobile: +61 449 506 064