For those I wasn't able to catch up with at ANTOR on Monday, I wanted to share an exciting opportunity. We have a selection of press trips to Sweden available for journalists with a confirmed commission in a national English or Scottish newspaper or a national quality lifestyle magazine. If you're interested in exploring Sweden's unique landscapes, culture, and seasonal experiences, please get in touch with expressions of interest or to receive full details on these upcoming trips.

22-25 Apr          Fika, Fish and Ferries - Gothenburg for Foodies

5-9 May             A Gourmet Bike Ride along Sweden’s Kattegat Coastline – Incl. Magnus Nilsson´s NEW Furuhem

12-15 May         Southern Sweden´s Wild Side – Friluftsliv with some UNESCO thrown in

15-18 May         Pippi Longstocking Celebrates 80 years

1-4 June            How Gothenburg Blends Urban Cool with Coastal Calm - Edgey Gothenburg

8-12 June          In Tune with Nature – silent travel, cold bathing, kayoga and more...

10-12 June        Experience the Original Swedish MIDSUMMER

24-27 June        Bicycle Route of the Year 2025 – Göta Kanal

25-28 Aug         Hop Off, Hike On: Sweden by Train & Trail

Aug/Sep            Timeless Treasures – The Original Swedish Icons and UNESCO

OR

• May – Dalsland Gravel Cycling – New routes added in 2025 with new renovations and additions to en-route accommodation. Bike packing for cycling mags or guided tours for other outlets as mentioned above.
• May/June or Mid/End-Aug – Family travel with Regent Holidays new family package to Gothenburg and W. Sweden.
• Dates to suit – Uppsala, Sweden´s Cambridge: home to Celsius, Linnaeus and Vikings. Just 20 minutes from Stockholm Arlanda Airport, the vibrant university city of Uppsala is alive with history, culture, and modern Scandinavian vibes that come together effortlessly. Wander through the cobblestone streets, stroll along the picturesque river Fyrisån, and enjoy cosy cafés, boutique shops, and award-winning restaurants.
• Dates to suit – Island hiking in the Bohuslän archipelago – News: Winner of the 2024 Stepping Up Sustainability award for hospitality businesses, Lysekils Vänner (Lysekil Friends) is recognised for creating Västerhavspromenaden – a stunning 1,100-metre boardwalk along the city's granite cliffs. This remarkable project unites people and place, showcasing local commitment and delighting all who visit.
• Anything else to suit your theme, please talk to us to see if we can help.

I look forward to welcoming you to Sweden for your next FIKA.