Visit Salt Lake is proud to announce a groundbreaking milestone in its 40-year history: the establishment of five international trade representation offices across Canada, Mexico, the United Kingdom, France, and German speaking markets. This bold step strengthens Salt Lake's global presence, showcasing its commitment to sustainable and strategic tourism growth.

These new offices are part of a trade-first strategy aimed at increasing global awareness, encouraging product development, and driving long-term demand. Each agency will act as a key representative, educating and training travel trade professionals—wholesalers, tour operators, travel agents, airlines, and advisors—on Salt Lake's unique offerings.

“With the opening of these five offices, Salt Lake is taking an unprecedented leap into the global tourism market,” said Kaitlin Eskelson, President & CEO of Visit Salt Lake. “This expansion positions us to compete in a crowded global marketplace, attract new travelers, and prepare for monumental events like the 2034 Winter Olympics. It's an exciting step toward establishing Salt Lake as an internationally recognized and respected destination.”

Strategic Markets and Focus Areas

Each market has been strategically selected to align with Salt Lake's values and appeal to distinct traveler segments:

• Canada: Targeting adventure enthusiasts and families.
• Mexico: Promoting year-round sports and tapping into the growing middle-class travel segment.
• United Kingdom: Highlighting cultural and outdoor experiences for UK-based travelers.
• France: Engaging arts, history, and gastronomy enthusiasts.
• Germany, Austria, Switzerland: Reaching eco-conscious travelers seeking sustainable and authentic experiences.

This initiative emphasizes sustainable tourism, prioritizing visitors who respect Salt Lake's community, culture, and environment while contributing positively to the local economy.

Partner Agencies

Visit Salt Lake has partnered with the following expert agencies to lead the charge:

1. Canuckiwi (Canada)
2. Connect Worldwide (Mexico)
3. Rocket Travel Marketing (United Kingdom & Ireland)
4. Blossom Travel Marketing (France)
5. Lieb Management (Germany, Austria, Switzerland)

Together, these agencies will spearhead efforts to organize trade and media familiarization tours, create customized travel itineraries, and foster partnerships with airlines to increase accessibility.

This historic global expansion demonstrates Visit Salt Lake's bold vision for the future, ensuring the city remains a top-tier destination in the international tourism landscape.

-ENDS-

About Visit Salt Lake:
Visit Salt Lake is a private, non-profit corporation responsible for promoting Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake enhances the area economy by attracting conventions, sports events, and leisure travelers, with a strong commitment to sustainability and stewardship of the area's natural environment. Through its sales and marketing programs, Visit Salt Lake's impact on the area's $5.8 billion visitor economy equates to over $1,700 in tax relief for each household within Salt Lake County. For more information, go to www.VisitSaltLake.com.