Navarra, in the north of Spain, is a land of contrasts, a crossroads in which, since time immemorial, visitors have been received with open arms. We are here to welcome tourists and to show them all the unique features and traditions of our land, the beautiful landscapes of our well-kept natural areas, and to invite our visitors to share a table of good food and wine, full of products from Navarra.

Navarra is a region with one of the highest levels of prosperity and quality of life in Europe, with a pioneering healthcare and eduction system while it also boasts one of the highest levels of safety. Furthermore, we stand out for our care of the environment, being the national leaders in recycling, in the production and consumption of renewable energies, while more than 33% of our land has special nature protection.

This is a land of variety and, on occasions, even of contradictions. Here we place great importance on preserving our historical heritage and traditions,
yet still remaining at the forefront of culture. The landscape of Navarra is also part of this contrast given that, in just a short distance, the high snowcovered peaks of the Pyrenees in the north give way to the Bardenas Reales in the south, the largest desert in Europe. And, between one point
and the other, the variety is impressive with enormous forests such as the Selva de Irati, awesome gorges and cliffs like the one at Lumbier, waterfalls
and fast-running rivers such as the source of the river Urderra, while the Way of St James crosses right through Navarre offering a wealth of stunning
landscapes and architectural heritage to explore.

In Navarra, visitors are offered hundreds of activities in nature, a centuriesold history and heritage that is linked to a past as an independent kingdom,
an ancient language, which is the oldest in Europe, "incomparable fiestas", sublime cuisine that is closely linked to local and seasonal produce, and 
beautiful cities, towns and villages to discover and explore.

In return, Navarra is showing you our "Secrets", with tourists who show respect for the environment, understand the unique nature of our traditions and rural life, and enjoy taking part, not merely observing. Visitors who would like to discover new places, take part in the local life and help to preserve it. This is the challenge that we are proposing to our visitors, a challenge that involves exploring Navarre while leaving the smallest possible carbon footprint while taking away an unforgettable experience.