20 Feb 2025
Leading global event connecting the travel industry and the media celebrates 13th Year in London with a packed two-day event at the QEII Centre.
IMM 2025 attracted the greatest number of media visitors in its 13 year history today provisional figures show, with 329 media and influencers attending the show.
The two-day show is the UK's leading event connecting the travel industry with the media and took place from 17-18 February at London's QEII Centre (www.travmedia.com/immuk/).
Over 350 journalists and 75 content creators had registrations approved for this year's IMM, from a record application. Some 200 PR professionals attended, representing 143 brands and accounting for 139 stands. Collectively delegates booked over 15,000 meetings for the show, TravMedia's thirteenth IMM and its ninth at the QEII.
The show continued to enjoy significant delegations from France; USA; Canada; Europe and other regions of the world, together with a sizeable section for Tour Operators/Travel Providers, alongside travel suppliers and attractions. IMM's sponsors were VisitEngland (Registration Desk & Lanyards Sponsor); Destination British Columbia (Day Two Lunch Sponsor and Bag Sponsor) and True Traveller (The TravMedia Summit Sponsor).
Louise Napier, TravMedia UK's Managing Director, said: “The record media turnout coupled with increased attendance at The Summit on day one meant that this was a memorable IMM for us this year. The figures also say a lot about the long-term resilience of the travel media sector and the continued expansion of the travel industry. We are already looking forward to 2026!”
On day one, TravMedia Founder & CEO Nick Wayland spoke about the UK launch of TravMedia's Media Evaluation service, together with 'Articles', a live feed of journalists' latest stories, and improvements to the highly popular Maps feature, where journalists pin details of their worldwide travel plans.
TravMedia launched IMM in 2013. The show has evolved globally to become the world's leading event connecting the travel industry with the media. IMM is established as the must-attend annual event for travel and tourism brands to make media connections and nurture established relationships, and this year is running in seven cities worldwide (New York, Sydney, London, Berlin, Paris, Sao Paulo and Singapore).
Ends
IMM Media Contact:
Mark Tilley
Content Manager, TravMedia UK
T: +44 (0)20 3440 8916
IMM Event and Sponsorship Enquiries:
Louise Napier
Managing Director, TravMedia UK
T: +44 (0)20 3440 8915
E: louise.napier@travmedia.com
IMM 2025 EXHIBITORS - FINAL
AE Expeditions; Aix-en-Provence; Algarve Tourism Bureau; Amelia Island, Florida; Annecy Mountains; Atlantic Loire Valley; Austria Tourism; Auvergne Rhône Alpes Tourisme; Avignon; Bonjour Québec; Canada's Secrets; Cannes; Catalonia - Catalan Tourist Board; Centre des Monuments Nationaux; CityPASS; Columbus, Ohio; Cook Islands Tourism Corporation; Côte d'Azur France; Deep South USA; Destination British Columbia; Destination Canada; Destination Limoges; Destination Luberon; Destination NSW; Destination Ontario; Destination Orléans Loire Valley; Destin-Fort Walton Beach; Detroit; Dijon Bourgogne Tourisme & Congrès; Dordogne Valley; Drifters Boating Holidays; Drôme Provençale; Eurocamp; Expedia Group; Experience Scottsdale; Experience Turks and Caicos; Explore France; Explore Worldwide; Fort Myers - Islands; Beaches & Neighborhoods; Frankfurt Tourism Board; G Adventures; Georgian National Tourism Administration; German National Tourist Office; Go City; Go Vilnius; Gran Canaria Tourism; Grapevine Lubbock; Greater Miami Convention & Visitors Bureau; Hello Lille; Ile de Ré; Inntravel; Inside Travel Group (InsideJapan & InsideAsia); Intrepid Travel; Japan National Tourism Organization (JNTO); Kuoni; Kynren; Lanzarote Tourism; Latvia Travel; Les Sables-d'Olonne; Le Voyage à Nantes; Loire Valley; loveholidays; Marketing Manchester; Marriott International; Marseille Tourist Office; Mayenne – Sarthe; Meet Boston; Memphis Tourism; Michigan; Montpellier Méditerranée; Muir Hotel; NewcastleGateshead; New Scientist Discovery Tours; New Smyrna Beach Area Visitors Bureau; New York State; Normandy Tourism; Nouvelle-Aquitaine Tourism Board; Ottawa Tourism; PADI; Pas-de-Calais Tourism; Philadelphia Convention and Visitors Bureau; Pleasure Beach Resort; Preferred Hotels & Resorts; Punta Gorda Englewood Beach; Puy du Fou; Ras Al Khaimah Tourism Development Authority; R Collection Hotels; Rhaetian Railway; Riviera Travel; Rocky Mountaineer; San Diego Tourism Authority; Savoy Signature; SK Hospitality Greece; Sonoma County Tourism; State of Washington Tourism; Stay22; Sun Siyam Resorts; Switzerland Tourism; Tahiti Tourisme; Tarn & Garonne Tourism; Tarn Tourism; Tenerife Tourism Corporation; Tourism Australia; Tourism New Zealand; Tourism Nova Scotia; Tourism Shizuoka Japan; Tourism Tasmania; Travel Alberta; Travel Texas; True Traveller; Universal Destinations & Experiences; US Travel Association / IPW; Valais Wallis Promotion; Vallée de la Gastronomie – France; Vaucluse Provence Tourism; Vaud Promotion; Vendée; Vienna Tourist Board; Visit Austin; visitBerlin; Visit County Durham; VisitDenmark; VISIT DENVER; Visit Düsseldorf; VisitEngland; Visit Gibraltar; Visit Greater Palm Springs; Visit Las Vegas; Visit Lauderdale; Visit North Yorkshire; Visit Orlando; VisitPITTSBURGH; Visit Portugal; Visit Raleigh; Visit San Antonio; VisitScotland; Visit St. Pete-Clearwater; Visit Temecula Valley; Visit Victoria; Visit Wales; Walk Japan; Wightlink, and Zürich Tourism.
About TravMedia
TravMedia is the travel industry's only global media network. Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PR Professionals and media to network and share press releases, stories, and ideas. The platform hosts thriving online communities and is an essential daily tool for collaborating and developing long-lasting relationships.
TravMedia provides global travel newsfeeds and connects more than 25,000 travel media and more than 20,000 travel brand PRs worldwide via an online newsroom, press release distribution, events, Journalist Alerts, and daily industry updates. To learn more and register for TravMedia, visit www.travmedia.com.
About IMM
TravMedia's IMM is the leading travel industry event for travel brands and destinations to connect with the media. In its 13th year in 2025, IMM hosts more than 2,500 media and international travel brands annually in six countries worldwide. International Media Marketplace events in 2025 include IMM North America in New York City on January 22-23; IMM Australia in Sydney on February 13-14; IMM U.K. in London on February 17-18; IMM Germany in Berlin on March 3; IMM France in Paris on March 12; IMM Brazil in Sao Paulo on April 11; and IMM Asia in Singapore October 13-14.
For more information and registration for IMM 2025 events, visit www.travmedia.com/imm or email imm@travmedia.com.
