Following a cruise expert conference and training collaboration between P&O Cruises and TUI, along with viral social media posts, TUI stores have seen a 400% increase in bookings on P&O Cruises world cruise sailings.

P&O Cruises and TUI have focussed their agent training efforts on World Cruise offerings since December, which was kick-started with a dedicated Cruise Expert conference and a day visit on Aurora in Southampton to experience 'a day in the life' of a round-world cruise. The frontline agents were hosted by the P&O Cruises sales team and had exclusive access to explore the onboard venues and attend a focussed training session to deepen their knowledge on the benefits of a world cruise and how to sell 21+ night cruises to their clients.

Agents were inspired to share their new-found passion and knowledge via Facebook, sharing window-card style posts generating record-breaking results with multiple posts going viral. TUI Leicester Superstore reached over 11,000 comments and over 1200 shares, and TUI Walsall Superstore broke its engagement record with over 2600 comments. The increased social media awareness combined with the expert knowledge gained by working closely with P&O Cruises saw a 400% increase in guests booking a P&O Cruises world cruise booking with TUI.

P&O Cruises sales director Ruth Venn said, “At P&O Cruises, we know the incredible once-in-a-lifetime moments a world tour offers and we realise booking a holiday like this isn't a decision guests take lightly. TUI travel agents provide their clients with such expert advice, and we wanted to make sure we gave agents the tools and knowledge they needed to convey just what makes a world cruise special. We are so impressed with the enthusiasm to learn shown by the TUI agents and the results are truly fantastic.”

Belinda Vazquez, director of customer sales and service TUI UK&I, said, “We know that giving our agents the tools and knowledge to be able to sell products is key, and these results are absolutely testament to that. A world cruise is big purchase for customers, we want to make sure we are giving them the best service and all the information they need to book that once in a lifetime experience.”

P&O Cruises offers world cruises onboard Arcadia and Aurora from less than £95 per person per day. Travel agents should head to www.shinerewardsclub.com/ for more information and toolkits including campaign details, marketing assets and leading fares.

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For further press information please contact:
Michele Andjel, michele.andjel@carnivalukgroup.com 07730 732 072
Jade Berry, jade.berry@pocruises.com 07467 999 381

About P&O Cruises

P&O Cruises is Britain's favourite cruise line, welcoming guests onboard its seven ships to experience holidays with a blend of discovery, choice, relaxation and exceptional service catered towards British tastes. With a proud history spanning more than 187 years, each ship has its own appeal from family friendly or exclusively for adults with every sailing delivering each guest a holiday like never before.

With almost 200 destinations worldwide, P&O Cruises itineraries are carefully curated to inspire discovery and are varied to suit newcomers and experienced guests alike.

P&O Cruises offers its travel agent partners access to its reward and loyalty platform, Shine Rewards Club. Shine Rewards Club offers agents the chance to earn points for every Select Price booking they make for P&O Cruises. Points can be redeemed towards high street vouchers or a P&O Cruises Holiday. Shinerewardsclub.com is also a great hub for travel agents to access the latest news and learning materials from P&O Cruises.

Recent awards for P&O Cruises include:

1. Wave Awards 2024 – Best Ocean Cruise Line
2. British Travel Awards 2024 – Best Cruise Line for Family Holidays (winner) and Best Cruise Line for No-Fly Cruise Holidays (silver accreditation)
3. Best in Cruise Awards by Cruise Critic Awards 2024 – Best Cruise Line and Best for Families
4. The Travel Industry Awards 2024 by TTG - Ocean Cruise Line of the Year

The company is part of Carnival Corporation & PLC (NYSE/LSE: CCL; NYSE:CUK).