SYDNEY: As part of its ongoing revitalisation of first-generation Adina Hotels, TFE Hotels has officially reopened Adina Town Hall, introducing a refined, apartment-style accommodation experience in the heart of the CBD.

Designed by Bates Smart, the newly refurbished 144-room Adina blends timeless elegance with contemporary comfort, offering business and leisure travellers a stylish and spacious retreat just moments from Sydney’s top attractions.

"We wanted the rooms at Adina Town Hall to feel like a home away from home,” says Bates Smart Interior Design Director, Brenton Smith. “In the layouts, we opted for simple solutions that are attractive, like removing walls and joinery and adding portals to create height and visual focal points.”

 Smith highlights the use of soft, high-quality materials that evoke the warmth of a upmarket apartment. 

“Less is definitely more with these designs,” he adds. “And the result is a space that exudes elegance and makes guests feel at home.”

Adina Town Hall’s lobby design mirrors this approach, creating a welcoming arrival experience with a lounge-style setting. Strong focal points, curved furniture, and bespoke joinery soften the geometry, making the space feel inviting, Smith explains.

It’s a fact not lost on Adina’s first guest arrivals with TFE Hotel’s Regional General Manager, Emma Soutter, saying early feedback has been overwhelmingly positive.

“The kitchen is the heart of the home, and Bates Smart has designed spaces where guests can entertain, relax, and feel at ease, whether in their apartment or in the hotel’s lobby lounge,” she says. “It’s an approach that is really resonating with our guests.”

The reimagined Adina Town Hall joins a new wave of elevated Adina properties, including Adina Pentridge Melbourne (Feb 2023) and Adina Geneva (Mar 2023), as well as recent refurbishments in Melbourne on Flinders and Chippendale in Sydney. More first-generation Adinas, including Adina Darling Harbour, are set to be refurbished in the coming months. 

Housewarming special: To celebrate the reopening, Adina Town Hall has launched a Housewarming Special. Guests booking the best available rate (starting from $439) will enjoy complimentary parking for one car, a bottle of Australian wine on arrival, and a 1pm late check-out. The opening offer is valid from 14 February 2025 to 31 January 2026. Bookings close 31 October 2025. Terms, conditions, and blackout dates apply. Book at adinahotels.com.

Ends.

What’s in a name: Adina Town Hall. Please reference this as an apartment hotel.
Location, Location, Location: The delights of Darling Harbour, the International Convention Centre, Queen Victoria Building and Sydney Centrepoint Tower are within five minutes’ walk of the Adina Town Hall lobby, in addition to the famous Clock Tower of Sydney Town Hall which has been a major landmark for more than 130 years.
Owner: TOGA Group
Design: Bates Smart
Operator: TFE Hotels
Renovation dates: Commenced April 2024 and reopened 14 February 2025.

FOR MORE INFORMATION CONTACT:
Jodi Clark - TFE Hotels (Director of Communications) +61 499 900 658 / jclark@tfehotels.com  
Jessica Wood - TFE Hotels (Senior Public Relations Executive) +61 437 242 034 / jwood@tfehotels.com

WHO ARE TFE HOTELS?
TFE Hotels (TOGA Far East Hotels) is Australia’s International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore, and Switzerland. TFE has a portfolio of seven hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels, with more in the development pipeline.

TFE Hotels acknowledges the traditional owners of the lands we conduct business upon and pays our respects to Elders past, present and emerging. We respect the Country itself, including its trees, animals, spirits, waters, skies, stars, and special sites. https://www.tfehotels.com/