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TÜRKİYE REPORTS 16.6% GROWTH IN UK VISITORS IN 2024

3rd February 2025 - In 2024, Türkiye welcomed 4,433,782 visitors from the United Kingdom. In the first half of the year, nearly 1.8 million UK travellers arrived, reflecting Türkiye's continued popularity as a top destination for British tourists seeking its unique mix of vibrant cities, historical sites, and scenic Mediterranean coastline.

Türkiye achieved a 9.8% year-on-year growth in its visitor numbers and hosted 62,269,890 visitors in 2024, representing a 20.3% growth compared to 2019, the pre-pandemic year. With this figure, Türkiye also surpassed its targets of 60 million visitors, which it announced earlier in 2024, and 61 million visitors, which it renewed last October. In addition, Türkiye generated 61.1 billion USD (£49.3 billion) in tourism revenue, which is 8.3% more than the previous year.

Türkiye welcomed 195,899 visitors from Ireland in 2024. In the first half of the year, nearly 81,000 Irish travellers arrived, reflecting Türkiye's continued popularity as a top destination for Irish tourists.

Europe, the Middle East, and Central Asia have remained Türkiye's biggest source markets while emerging markets such as the Americas, India, and China showed great growth in 2024. While Russia, Germany, and the United Kingdom remained Türkiye's top three biggest source markets, the growth in the number of visitors from emerging markets was 8.1% for the USA, 65.1% for China, and 20.7% for India.

Türkiye's international visitors spent an average of 10.7 days in the country, and the revenue per visitor was USD 972 (£784). According to UN Tourism, Türkiye ranks among the world's top five most visited destinations in 2023.

ENDS

About Türkiye

Located in the Mediterranean and connecting Asia and European continents with the famed Bosporus, Türkiye is a unique destination that welcomed more than 62 million international travellers in 2024. The country has always been a hub for cultural interaction and home to varying climates. Today it inspires visitors with its history, nature, and gastronomy that reflect the diversity of civilisations for centuries. Located at the crossroads of cultures, Türkiye has a distinctive understanding of art and fashion which is the synthesis of tradition and modernity. Its dynamic shopping & entertainment life also attracts visitors from all over the world.

www.goturkiye.com

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Thomas Burns: thomas@pembrokeandrye.com

Bridget Bellamy: bridget@pembrokeandrye.com