Three decades after launching as Marion Bunnik Travel, the original small group touring specialists Bunnik Tours have unveiled a refreshed brand identity, marking a new era of growth and innovation for the family-run business.

The Bunnik Tours brand has been revitalised to reflect the brand equity, salience and customer loyalty it has successfully built after 30 years in operation, preserving its legacy while giving it a contemporary look and feel.

At the heart is a new brand platform and evolved visual identity designed to reinforce the importance of who you choose to travel with. The new positioning, 'It's who you go with', recognises Bunnik Tours' dedication to inspire travellers not just by the destinations they are going to, but by those who will take them there.

Other elements include a new logo lock-up with the tagline 'Family-run since forever', highlighting Bunnik Tours' heritage, as well as injecting the family's approachable, fun-loving personality into every touchpoint.

Bunnik Tours' Joint-CEO Dennis Bunnik said the brand refresh celebrates the company's unique approach to touring and remains true to their family-run values, while connecting with a new generation of travellers.

“Our refreshed brand emerged from an extensive consultation process with the talented team at Town Square. The result is an exciting and important step as we kick off our 30th anniversary year,” Mr Bunnik said.

“This isn't just a business to us – it's our name, our passion and our legacy. Travel is deeply personal, and we've always believed it's the people you travel with who make a journey truly unforgettable.

“The logo, positioning and visual identity are representative of our purpose, which is to foster deeper connections between travellers and the people, places and cultures they visit.”

Additionally, distinctive branding assets also ensure that destination photography is uniquely recognisable as Bunnik Tours, with all imagery taken by team members, tour directors and customers themselves.

The new identity also introduces the 'Bunnik hug', a distinctive visual device derived from the brand's logo, that underscores the company's personal, empathetic approach.

Town Square Founder Danielle Moeller said Bunnik Tours isn't just another travel brand – it's a family with a genuine passion for creating meaningful travel experiences.

“We were inspired by their hands-on approach and their commitment to delivering unforgettable experiences for travellers,” Ms Moeller said.

“The new brand identity is about more than destinations; it's about the connections and stories that make travel memorable.”

Town Square conducted extensive research, including surveying 500 past Bunnik Tours customers, to help shape the new brand platform and identity that will be rolled out across print, digital, social, and radio.

ENDS