23 Jan 2025
New York, NY – January 22, 2025 – The 5th TravMedia Summit North America concluded on a high note, drawing more than 500 travel media and tourism professionals—including PR experts, editors, and writers—for a daylong event brimming with inspiration and camaraderie. Held in New York City, the summit provided a dynamic platform for industry leaders to connect, share fresh insights, and explore new directions in the ever-evolving world of travel.
This year's summit was celebrated for its educational value and featured speakers who were not only passionate about their fields but also made complex topics relatable for every attendee. Industry trends, emerging technologies, and the future of travel were at the forefront of discussions, leaving participants motivated and armed with new strategies to implement in their respective careers.
Keynote Address: Harnessing our Superpowers in the Era of Generative AI. Graham Lovelace, a renowned strategist and writer, offered a rousing keynote. Graham's discussion on the transformative potential of Generative AI in travel and journalism was enlightening and thought-provoking. His address sparked meaningful conversations among attendees on how travel media, PR professionals, and DMOs can adapt to the rapid pace of technological advancement.
Engaging Panel Discussions Summit attendees participated in educational and interactive panel discussions led by some of the most forward-thinking figures in the travel and tourism sectors. Highlights included:
- YouTube: Emerging Trends and Opportunities
Jaclynn Brennan (Founder & CEO, Creative Duality) and Jeff Jenkins (Content Creator and TV Host, Chubby Diaries, National Geographic) shared strategies for leveraging YouTube to build engaging content and expand reach, making it clear how digital storytelling is redefining travel marketing.
- Navigating the Future of Travel
Moderated by Janette Roush (Senior VP, Innovation & Chief AI Officer, Brand USA), this panel dove into the latest trends in sustainability, technology, and shifting traveler expectations. Speakers Cristina Calvo (CEO & Founder, Overview Effect), Amra Durakovic (Head of PR & Communications, Flight Centre Travel Group), Penny Rafferty (Executive Chair, Luxury Lodges of Australia), and Lasse A. Vangstein (Chief Communications & Sustainability Officer, Havila Voyages) outlined the paths forward for the travel industry.
- Accessible Tourism
Jake Steinman (Founder & CEO, TravelAbility) led a powerful discussion on inclusivity in travel. Panelists, including Sasha Blair-Goldensohn (Google), Kristy Durso (Incredible Memories Travel), Allison Keeney (Travel Oregon), and Stephenie Rodriguez (Accessibility Advocate), explored how the industry can better serve travelers with disabilities, ensuring that everyone has equal access to travel experiences.
- Travel Trends
Moderated by Erik Evjen (Tourism Economics), this session featured experts Sally Andrews (VP Strategic Communications & Public Affairs, Cruise Lines International Association), Melanie Fish (Expedia Group Brands), Mandy Gill (VP Global Marketing, US & Canada, Marriott International), and Martinique Lewis (Diversity Consultant & President, Black Travel Alliance). Among other themes, they discussed the growing importance of diversity, equity, and inclusion as major trends influencing consumer behavior.
- Slam with Travel Editors
In a lively, fast-paced session, top travel editors including Gabe Hiatt (The Washington Post), Barry Neild (CNN Travel), Eliot Stein (BBC Travel), and Amy Virshup (The New York Times) shared invaluable advice on how to make successful media pitches and build strong relationships with editors.
- Writing Masterclass Seasoned journalist Rob McFarland led a masterclass on how to craft persuasive and captivating travel narratives that resonate with audiences.
Networking and Collaboration Opportunities A highlight of The TravMedia Summit was the sense of camaraderie that permeated the event. Attendees had ample opportunity to network and explore new directions for potential collaborations. From the Morning Networking Break sponsored by Discover Puerto Rico to the Cocktail Function hosted by Visit California and Santa Ynez Valley, professionals connected and forged partnerships that are sure to drive future innovation in the industry.
A Heartfelt Thank You to Our Sponsors and Partners The success of the 5th TravMedia Summit North America was made possible thanks to the unwavering support of TravMedia's sponsors and partners. Special thanks to Premier Partner Visit California, along with Discover Puerto Rico, Visit Santa Ynez Valley, Visit Carlsbad, and the Society of American Travel Writers. Their contributions were crucial in making this year's summit not only educational but also a reunion for industry professionals eager to share their passion for travel.
Looking Ahead As the summit drew to a close, attendees left feeling inspired and better equipped to navigate the future of travel. Armed with new knowledge and strengthened relationships, participants are ready to embrace the opportunities and challenges that lie ahead. As TravMedia's CEO Nick Wayland said, “We look forward to continued collaboration, exploring emerging trends, and watching the travel industry thrive in new directions.”
For more information, visit travmedia.com/immnorthamerica or follow TravMedia on social media @TravMedia.
About TravMedia
TravMedia is the world's largest network connecting travel media professionals, tourism organizations, and PR agencies. Through global events, an online platform, and communication tools, TravMedia fosters collaboration, knowledge exchange, and networking to help shape the future of the travel and tourism industries.
Media Contact
Kim Grant
(617)-901-9628
Lauren Moelk
Chief Communications Officer
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About TravMedia
TravMedia is the travel industry's only global media network. Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PR Professionals and media to network and share press releases, stories, and ideas. The platform hosts thriving online communities and is an essential daily tool for collaborating and developing long-lasting relationships.
TravMedia provides global travel newsfeeds and connects more than 25,000 travel media and more than 20,000 travel brand PRs worldwide via an online newsroom, press release distribution, events, Journalist Alerts, and daily industry updates. To learn more and register for TravMedia, visit www.travmedia.com.
About IMM
TravMedia's IMM is the leading travel industry event for travel brands and destinations to connect with the media. In its 13th year in 2025, IMM hosts more than 2,500 media and international travel brands annually in six countries worldwide. International Media Marketplace events in 2025 include IMM North America in New York City on January 22-23; IMM Australia in Sydney on February 13-14; IMM U.K. in London on February 17-18; IMM Germany in Berlin on March 3; IMM France in Paris on March 12; IMM Brazil in Sao Paulo on April 11; and IMM Asia in Singapore in October.
For more information and registration for IMM 2025 events, visit www.travmedia.com/imm or email imm@travmedia.com.
About The SATW
Founded in 1955, SATW has more than 1,000 members. Our members are content creators contributing to some of the most influential print, digital, and broadcast platforms. Our members are also travel and hospitality brands and the public relations agencies representing them. SATW is the premier networking organization bringing all of those professions together. Since all applicants must agree to the organization's Code of Ethics policies, SATW is able to maintain the highest level of professional excellence among its members.
