21 Jan 2025
Australia's top content creators battle it out in world's first gamified TikTok travel series in Singapore
Tags: Singapore, #visitsingapore, #MadeInSingapore
The Journey: Singapore – the inaugural season of the world's first gamified TikTok travel miniseries – will premiere on 3 February, with six Aussie content creators competing for the top prize.
SYDNEY, 20 January 2025 – Singapore Tourism Board (STB) Oceania, in partnership with global social media and influencer marketing agency, Komodo, today announced the launch of The Journey: Singapore – the world's first gamified TikTok travel miniseries. The inaugural season will feature six of Australia's top content creators competing to win the title of 'The Destination's Most Viral Creator', with an added bonus of a trip-for-two to Singapore for one of their followers!
Premiering on 3 February and hosted by TV personality Josh Moss, the first-of-its-kind concept will see Olympic diver Sam Fricker, adrenaline and connection master Aaron Casa, real-estate-agent-turned-nomad Sofia Ligeros, foodie Jiny Maeng, dynamic duo Rosie and Harry, and viral dance sensation Nathan Lust hit the streets of Singapore to compete and complete four wild, hilarious and pressure-raising interactive challenges, with the help of the very followers they hope to reward with a Singapore holiday of their own.
Developed by Komodo, The Journey is a transformative initiative for a sector where social media has turned traditional approaches on their head as modern travellers look for more unique and personalised travel and tourism experiences to inspire their next holiday.
With TikTok also on board as an official partner of The Journey: Singapore, STB and Komodo will not only be able to connect with millions of followers of the six content creators, but also have access to the world's fastest growing social media platform's range of beta features. In addition to following the travels of the creators, the TikTok LIVE Diary Room – hosted in the TikTok studios – will be the home of the creator confessions and behind-the-scenes insights from their time in Singapore. Other brand partners on board for this season include Revolut and Samsonite.
“Singapore offers many delightfully unexpected experiences for both first-time and repeat visitors. Hence, we're very excited to showcase the destination to new audiences through the lens of these content creators,” said Oliver Chong, Executive Director, International Group & Oceania, STB. “As a city that is easy to navigate, with a wide range of unique attractions and activities – from culture and heritage to food and nature – Singapore is the perfect playground for content creators to explore, discover and unleash their creativity and skills. It is our ultimate wish of course that The Journey will inspire their fans to come and experience the city for themselves!”
Nick Seymour, Co-Founder & Director, Komodo, said: “Singapore is an incredible travel destination, and we can't wait to see what these amazing creators produce. There's some serious talent here.”
To watch the show, join in on the fun and enter to win a trip to Singapore, viewers should follow all six creators and @thejourneylive on TikTok ahead of the premiere.
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For further information, please contact:
Sedgwick Communications on behalf of Singapore Tourism Board
Yvonne Sewankambo
Senior Communications Consultant, Sedgwick Communications
Email: yvonne@sedgwickcommunications.com
Mobile: +61 456 163 851
Velvet PR on behalf of Komodo
Tom Ingoldby
Senior Account Director, Velvet PR
Email: Tom@velvetpr.biz
Mobile: +44 7825 814 634
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
More: www.stb.gov.sg or www.visitsingapore.com | Follow us: STB LinkedIn, STB Facebook or STB Instagram
About Made in Singapore
Made in Singapore is STB's latest international campaign that aims to inspire travel to Singapore. True to the Passion Made Possible brand, the campaign highlights how Singapore makes unexpected, diverse and unique experiences possible, where the ordinary is made extraordinary. The Journey: Singapore will be the second Australian campaign under the global Made in Singapore banner.
About Komodo
Komodo are a multi-award-winning global creative and marketing agency, boldly redefining the norms of social and influencer marketing. Through our creative lens, we push the boundaries of what's possible, thinking beyond “the normal” to fuse the power of social media, influencer, digital, content and experiential marketing to create and engagement ecosystem that guarantees success for brands, businesses and destinations across the globe.
Our team of over 80 people based in the UK, US and Australia have run activations and productions in more than 45 countries. Our social-first offer approach combines the power of content production, influencer marketing, performance marketing and events & activations to take businesses and destinations to new heights, and make brands household names.
From launching the world's first fashion campaign shot entirely on drones to winning multiple awards across services and industries – we know how to stop the scroll and spark conversations.
Our mantra: “Never do normal.”
More: www.wearekomodo.com | Follow us: Komodo TikTok, Komodo Instagram, Komodo YouTube or Komodo LinkedIn
The Players
The host
About Josh Moss
Josh Moss' personality shines through his content and is a force in the entertainment industry. Since 2018 Josh has been a regular name on our screens across digital and TV. Working as a regular for Channel 9 Josh has also established a great list of working partners such as The Iconic, The Athletes Foot, Prime Video, Smirnoff, Foxtel, New Balance, MG and many more.
About Aaron Casa
Aaron Casa is a dynamic creator with over two million followers, known for pushing boundaries and turning strangers into co-adventurers. A master of challenges, Aaron's viral feats include finding strangers willing to skydive with him and creating the wildly popular “Double it or pass it to the next person” trend. His content is equal parts adrenaline and connection, capturing the unexpected magic of human interaction. Aaron's infectious energy and knack for creating unforgettable moments have solidified him as one of Australia's most dynamic creators.
Sydney-based foodie and creator, Jiny Maeng, is the girl who can do it all. Jiny has established herself to be a skilful and talented content creator whose fun, witty and outgoing character radiates through the screen. Her social media journey began in the midst of lockdown in 2020, building her platform through sharing her passion for food and adventures, and providing deep insight into her South Korean background. Aside from her viral cooking videos, Jiny is known as an avid traveller, frequently bouncing between Japan, South Korea and Europe on her entirely vlogged adventures.
At just 23 years of age, Wellington born / Gold Coast based creative Nathan Lust is one of the most identifiable online identities on either side of the Tasman. With over 5.8 million TikTok followers, 800k Instagram followers and a collective of more than 500 million video views, Nathan ranks amongst the top 20 most viewed online identities in the region and has partnered with some of the biggest brands across the globe to bring his comedic dance and film cameo videos to an enormous audience!
About Rosie Daniels and Harry Potter
Meet Rosie and Harry, a dynamic duo who've recently moved from the UK and made the vibrant Gold Coast of Australia their home. They have channelled their passion for humour, authenticity and relatability into content creation and have built a highly engaged following of over 5.4 million on TikTok, 388k on Instagram and over 809k on YouTube. With an impressive portfolio boasting collaborations with industry titans such as SKIMS, Starbucks, Spotify, Disney & many more, Rosie and Harry redefine creativity and influence with each project they undertake. Whether it's through their engaging videos, relatable anecdotes, or heartwarming moments, this energetic couple continue to leave a positive mark on the digital landscape.
Sam Fricker is an Australian diver who competed in the 2020 Tokyo Olympics. Fricker is also a Commonwealth Games medalist and was awarded the Australian Sports Medal by the Governor of New South Wales. He is also the 2024 TikTok Sports and Fitness Creator of the Year.
On social, Fricker has over 6.6 million followers and accrues over a billion views annually. He has collaborated with major brands such as Warner Brothers, Nike, TikTok Australia, and Amazon Prime, and has spoken at numerous events across Australia, including hosting a live show for the T20 Cricket World Cup from Fox Studios.
Sam has a deep passion for environmental sustainability. At just 16, he founded Sam's Straws to combat the environmental impact of single-use plastics with eco-friendly wheat straws. In addition to this, he is an ambassador for the Starlight Foundation, Clean-Up Australia, and the Australian Olympic Committee's Change-Makers Youth Forum. In 2024, he started the Diving Deep Podcast, where he interviews high performers about their success, challenges, and the skills they use to overcome adversity. Notable guests include the former Prime Minister of Australia and television host Osher Günsberg.
Sofia Ligeros was once a superstar real estate agent in Canberra, but after burning out, she traded her high-stress job for a life of adventure! She sold everything, bought a van, and hit the road, embracing a “crazy” new lifestyle as a travel influencer. Now with over a million TikTok followers, Sofia travels the world, sharing her authentic, unfiltered experiences. Known as Aunty Sofia, her infectious energy and close bond with her family make her relatable. Her big dream? To be the first solo Aussie to visit every country on earth! Sofia was recently a finalist at the AACTA Awards.
