Prague – Sir Hotels is proud to announce the opening of Sir Prague on the 17th of March, the brand's first expansion into the Czech Republic. Located in Prague's lively New Town, the hotel offers 76 rooms in a heritage building spread across five floors, near the famous Dancing House and the Vltava River.

Imagery HERE
Credit: Jana Krenova

Guests will enjoy Seven North Restaurant, opening later in spring, originally from Vienna and already celebrated with local awards for its culinary excellence. The hotel also features a stylish bar, a boutique gym, and a unique tower suite for those seeking an elevated stay. The multifunctional library provides space for meetings and relaxation, while the outdoor courtyard offers a peaceful retreat from the city.

The hotel is housed in a historic building dating back to 1884, with its original neo renaissance features, such as a stunning facade, still intact. The interior design, led by renowned designer Linda Boronkay, thoughtfully combines Prague's rich cultural and architectural heritage with a modern sensibility, creating a space that is both timeless and inviting. Boronkay, known for her ability to weave storytelling into her designs, drew inspiration from the city's Gothic and Cubist traditions, incorporating intricate stonework, ornate iron details, and bold graphic patterns that reflect Prague's unique aesthetic. Rooms will start from €160 per night (approx £135) and each room is adorned with bespoke embroidered headboards and carefully curated furnishings, many crafted by local artisans. Throughout the hotel, vintage Czech pieces and playful design touches celebrate local folklore and storytelling, ensuring an authentic and memorable experience for every guest.

Located in the heart of New Town, Sir Prague places guests within walking distance of several of the city's most famous landmarks. The National Theatre, Charles Bridge, Kafka Head, and the Astronomical Clock are all just moments away, making the hotel an ideal base for both leisure and business travelers. In addition to its cultural surroundings, the area is known for its cafes, boutique shops, and the vibrant Náplavka riverbank.

The opening of Sir Prague marks a significant milestone for Sir Hotels as the brand continues to expand its presence in Europe's key cultural cities. Already known for its distinctive design, personalised service, and commitment to showcasing the essence of each destination, Sir Hotels is excited to bring its signature hospitality to Prague.

Christine Vespermann, General Manager of Sir Prague, expressed her enthusiasm for the hotel's debut: “Prague is a city with a soul unlike any other, and we couldn't be more thrilled to become part of its dynamic hospitality landscape. With its historic charm and vibrant energy, the city is the perfect match for Sir Hotels' philosophy of creating meaningful and unforgettable experiences. We look forward to welcoming guests to a space that beautifully merges Prague's rich traditions with modern luxury.”

For more information, please visit sirhotels.com.

Location: Náplavní 1618/6, 120 00 Nové Město
Imagery: Here
Press Kit: Here / Password: presspackage

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CONTACT
For all PR inquiries please contact:
Ele Prior
Account Director, PR and Brand Communications
Mason Rose
E: ele@masonrose.com

ABOUT SIR HOTELS
Sir Hotels is a boutique hotel collection founded in Amsterdam in 2013 and has continued to grow with properties in Berlin, Barcelona, and soon Prague and London. Sir Hotels caters to those who are looking for authentic stories and distinctive locations. Each hotel has stunning interior design, exceptional restaurants and bars and specialises in providing guests unique experiences on and off property. A stay at any Sir Hotel offers guests unexpected and original experiences that highlight the distinctive attributes of each surrounding neighbourhood, with everything from local in-room art to unique cultural programming brought together in a boutique hotel setting. Sir Hotels is managed by the Amsterdam-based hotel development and management company Sircle Collection.

www.sirhotels.com  | @sirhotels

ABOUT SIRCLE COLLECTION

Sircle Collection is an Amsterdam-based independent group of creative hospitality brands focused on design-led, experience-driven services and products designed for the modern traveler. Founded in 2011 by the award-winning hospitality entrepreneur and developer Liran Wizman, the Amsterdam-based company has grown to include three hotel brands, including Sir Hotels, Max Brown Hotels, and Park Centraal Hotels — all set in some of Europe's most inspiring cities and neighborhoods. The portfolio extends to a membership club, The Cover, a design concept store, X BANK Amsterdam, and several food & beverage outlets including Seven North and The Rooftop at Sir Victor.

 www.sirclecollection.com | @sirclecollection