Minor Hotels Europe & Americas announces the upcoming addition of NH Collection Alagna Mirtillo Rosso to the portfolio of the upper-upscale NH Collection Hotels & Resorts brand in Italy. Located in the heart of the Pennine Alps, the four-star property will undergo a renovation process and officially open its doors under the new brand in March 2025.

NH Collection Alagna Mirtillo Rosso, located in the town of Alagna Valsesia, at the foot of Monte Rosa, caters to all travellers but is ideal for families and perfect for ski lovers. The hotel is just a few minutes from the Alagna, a cable car, which takes visitors to the Monte Rosa Ski ski hotel, an area that links three valleys– Valsesia Valley, Gressoney Valley and Champoluc Valley, where ski enthusiasts can enjoy 150 kilometres of slopes between Piedmont and the Aosta Valley.

This hotel has 56 guest rooms, a wellness centre with spa divided into an adult-only area of 300 square metres with an indoor and outdoor pool, a salt flotation pool, a whirlpool, two saunas, a Turkish bath, experiential showers and four treatment rooms; and another area of 400 square metres for families with an indoor and outdoor pool. In addition, guests can enjoy the spacious garden, which has a children's play area and sun loungers. The hotel offers breakfast, lunch and dinner in its restaurant, with the option of a full board and a la carte menu.

Lara Ponti, owner of Hotel Mirtillo Rosso, commented: “The collaboration with Minor Hotels is a great opportunity for Mirtillo Rosso, the people who work here and all of Valsesia. Being part of such a relevant international group is an opportunity for development, but also a recognition of the value and beauty of this side of Monte Rosa. With the Minor group, I share the search for a sustainable business model, with strong values and deep local roots, through a focus on people and respect for the environment.”

“We are very pleased to announce that such a special property, in the heart of the Alps, will become part of our portfolio, in a country as important to us as Italy, the European country with the second largest number of Minor Hotels properties” said Dillip Rajakarier, CEO of Minor Hotels.

This acquisition strengthens the portfolio of the NH Collection brand, which is celebrating its tenth anniversary and is present in Italy with 17 hotels in the country's main cities: Rome, Milan, Florence, Venice, Taormina, Genoa, Verona and Turin, among others.

The brand is also present in the Piedmont region, specifically in Turin, with NH Collection Torino Piazza Carlina and NH Collection Torino Santo Stefano.

In total, Minor Hotels Europe & Americas has 60 properties in Italy under the Anantara, Tivoli, Avani, NH Collection, nhow and NH brands.

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About NH Collection Hotels & Resorts:

NH Collection Hotels & Resorts is an upper-upscale brand with close to 100 hotels in Europe and the Americas, and a growing global presence in territories such as: United Arab Emirates, Maldives or Sri Lanka.

Offering extraordinary hospitality experiences, NH Collection seamlessly blends comfort, innovation, intuitive service, elegant ambiance and surprising flavors, all infused with local identity.

NH Collection is part of the global Minor Hotels group and a member of the GHA DISCOVERY loyalty program.

For more information, visit nh-collection.com and connect with NH Collection on  Facebook, Instagram and YouTube. 

About Minor Hotels:

Minor Hotels is a global hotel group that operates more than 550 hotels, resorts and residences in 57 countries, and pursues a vision of creating a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels caters to the needs and desires of today's global travelers through its diverse portfolio of eight hotel brands (Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli) and a portfolio of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 200 hotels by the end of 2026.

Minor Hotels is a member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, and participates in the  GHA DISCOVERY loyalty program.

For more information, please visit minorhotels.com and connect with Minor Hotels on Facebook and LinkedIn.

For media information and images, please contact Hume Whitehead

Laura Boo: Tel: +44 (0)20 3375 4050 / +44 (0)20 3375 4056 / Email: laura@humewhitehead.co.uk

Rebecca Pasha: Tel: +44 (0)20 3375 4050 / +44 (0)20 3375 4054 / Email: rebecca@humewhitehead.co.uk