There's no off-season in Bentonville! With its temperate climate, vibrant art scene, and exhilarating outdoor trails, Bentonville truly offers something for every season. Explore our Seasonal Guide for year-round inspiration.

New to Bentonville in 2025

• Walmart Home Office and Public Art Phase 1 of the new Walmart Home Office opens in 2025, bringing enhanced amenities and an expanded public art experience, including a creative installation that enriches the biking experience, seamlessly connecting visitors to art, nature, and local dining.
• Walmart Museum Re-Opening March 2025: Bentonville's iconic Walmart Museum re-opens with new exhibits that provide a fresh perspective on Walmart's history and celebrate the uniqueness of Bentonville itself.

Mark Your Calendars

• Send It South | February 7-9, 2025 This winter, the Momentary and OZ Trails™ will present Send It South, a three-day bike and music festival in Bentonville, Arkansas. A spectacle on two wheels, with food, fire, pop-ups and more, festival goers can experience firsthand some of the best mountain bike riding and music in the world. Learn more. https://www.visitbentonville.com/event/send-it-south-a-bike-and-music-festival/7198/

• NEWLY ANNOUNCED LINEUP! FreshGrass I Bentonville May 16-17, 2025 Returning to The Momentary, this all-ages festival celebrates bluegrass and progressive roots music.
  • Lukas Nelson, Grammy Award winner
  • Shakey Graves, Americana Music Awards winner
  • Rosanne Cash with John Leventhal
  • Béla Fleck 18x Grammy Award winner
  • Antonio Sánchez Trio
  • Edmar Castañeda
  • Seun Kuti & Egypt 80 Afrobeat royalty
  • Alison Brown Grammy Award winner and American Banjo Museum Hall of Fame member
  • And more
• Highlights from 2025 RØDE House concerts at The Momentary:
  • Real Estate | MORE TOUR 7, 2025
  • TRAITORS | Phobia Tour 2025 March 8, 2025
  • The Main Squeeze March 28, 2025
  • Jessica Pratt April 6, 2025
  • Penny & Sparrow Presented by City Sessions May 4, 2025
• BFF 2025 – Bentonville Film Festival June 16-22, 2025
  The Bentonville Film Festival (BFF) returns, promising another year of diverse films, insightful panels, and impactful discussions. As one of the premier cultural gatherings in Northwest Arkansas, BFF is a must for anyone following trends in inclusive storytelling. The festival, produced by BFFoundation, highlights underrepresented voices and achieved impressive diversity milestones in 2024, attracting over 25,000 combined virtual and in-person attendees. With juried selections featuring significant representation of BIPOC, LGBTQIA+, and female or gender non-confirming creators, BFF continues to set a high standard in inclusive film.
• Get in the Game: Sports, Art, Culture September 13, 2025 – January 26, 2026
  This exhibition explores the intersection of sports, art, and culture, adding to the engaging 2025 lineup at Crystal Bridges Museum of American ARt, alongside the already announced KAWS: FAMILY (March 15 – July 28, 2025).

Did You Know?

• Bentonville is an Architecture Tourism Destination From historic buildings to cutting-edge projects like the Alice L. Walton School of Medicine campus, the city has a lot to offer for architecture enthusiasts. We'd love to explore this with you for a feature.
• Food & Dining: Bentonville recognized as a top culinary city in the South Bentonville's culinary scene continues to shine. Read more here.

We'd love to collaborate with you on upcoming stories about Bentonville! You can find resources and high-resolution photos here: Media & Communications Resources | Visit Bentonville. Please reach out for more information, additional high-resolution images, or interview opportunities.

Warm regards,

Alison Nation

VP of Communications & Marketing | Visit Bentonville

alison@visitbentonville.com