AUSTIN, Texas (December 2024) — The Fiske Group continues to celebrate its legacy of crafting award-winning public relations campaigns for prestigious brands in the travel, wellness and lifestyle industries for another year. Founded by Darlene Fiske, the Austin-based agency has earned a reputation for delivering results-driven strategies that elevate brands and inspire audiences, all while embracing a “quality over quantity” mantra that ensures personalized, impactful service for every client.

The Fiske Group launched in 2006 through Fiske's strong passion for storytelling and her love of wellness and luxury travel. After spending a decade as Director of Sales & Marketing at Lake Austin Spa Resort, where she helped establish the property as one of the nation's top destination spas, she decided to make the leap into entrepreneurship.

The agency quickly gained a reputation for its ability to blend traditional and digital media strategies with personalized outreach, propelling luxury hotels, spas, and lifestyle brands into the national spotlight. Over the years, clients like Lake Austin Spa Resort, Mohonk Mountain House, La Cantera Resort & Spa, The Beach Club at Charleston Harbor Resort & Marina and Palmaïa - The House of Aïa have all garnered recognition in esteemed outlets such as Condé Nast Traveler, Travel + Leisure and The New York Times.

JoAnn Lenhardt, General Manager at Lake Austin Spa Resort, shared, “Darlene and The Fiske Group have been invaluable partners in elevating Lake Austin Spa Resort's story. Their expertise has helped us achieve prestigious recognition, including being named the top destination spa in the U.S. and third in the world by Condé Nast Traveler Readers' Choice Awards as well as accolades such as Oprah Daily's 2024 Hotel-O Award and Travel + Leisure's Super Hall of Fame status. As we look ahead to the future, we are proud to continue our partnership with The Fiske Group and look forward to many more milestones together."

In 2024 alone, The Fiske Group's clients achieved numerous high-profile awards including:

Lake Austin Spa Resort

• Condé Nast Traveler Readers' Choice Awards 2024
  • #1 Destination Spa in the US
  • #3 Destination Spa in the World​
• Travel + Leisure World's Best Awards 2024
  • #4 Favorite Destination Spa in the World​
  • Recognized as a “Super Hall of Famer”
• USA Today 10Best Awards 2024
  • #8 Best Spa Resort
• 2024 Oprah Daily Hotel-O Awards
  • Lake Austin Spa Resort has been selected as a 2024 Oprah Daily Hotel O-Wards Winner
• Newsweek, America's Best Fitness & Wellness Retreats 2025
• Elle Magazine 2024: Featured as one of the Best Spas in the World to Visit
• 2024 U.S. News & World Report Best Hotels, Winner
• WIIT Certification 2023: Wellness in Travel & Tourism

Mohonk Mountain House

• Condé Nast Traveler Readers' Choice Awards 2024
  • #1 Resort in the Mid-Atlantic​
• Travel + Leisure World's Best Awards 2024
  • #3 Resort in New York 
• 2024 Parents Family Travel Awards Winner​
• USA Today 10Best Readers' Choice Award
  • Best All-Inclusive Resort #6 
  • Best Destination Resort #8 
  • Best Family Resort #6 
  • Best Hotel Restaurant #4
  • Best Hotel Spa #4 
• Elite Traveler, ​​Top 50 Family Suites 2024 Winner
• Newsweek Readers' Choice Awards
  • # 2, Best Historical Hotel 
  •  #2 Best Waterfront Hotel
• 2024 Newsweek America's Best Fitness & Wellness Retreats
• Chronogram Magazine 2024
  • Best Resort
  • Best Resort Spa
  • Best Hotel Restaurant​
• Smart Meetings Platinum Choice Awards - 2024 Winner
• Hudson Valley Magazine, Best of the Hudson Valley 2024:
  • Best Hotel
  • Best Resort
  • Best Hotel Restaurant

Palmaïa - The House of AïA 

• Condé Nast Traveler 2024 Readers' Choice Awards
  • #3 Destination Spa in the World
  • #1 Destination Spa in Mexico​.
• Michelin Guide 2024
  • Two MICHELIN Keys for exceptional stay recognition​

La Cantera Resort & Spa

• Condé Nast Traveler 2024 Readers' Choice Awards
  • #5 Resort in the Southwest
• Michelin Guide 2024
  • Recommended Restaurant (Signature)
• Meetings Today
  • 'Best Of' Winner
• Travel Curator
  • Best Solo Travel Destinations for 2024
• 2024 San Antonio Current: Best of San Antonio Awards
  • Best Spa (Loma de Vida Spa & Wellness)

The Beach Club

• Condé Nast Traveler 2024 Readers' Choice Awards
  • #3 Resort in the South
• Travel + Leisure World's Best Awards 2024
  • #3 Resort in South Carolina

The Fiske Group's continued success stems from its commitment to storytelling, innovation, and a personal touch. By maintaining an intentionally small client list, the agency ensures every strategy aligns with clients' unique values and objectives.

“Our mantra has always been 'quality over quantity,'” said Fiske. “It's about building meaningful relationships—with both our clients and the media—and crafting stories that resonate with the right audiences.”

As The Fiske Group looks to the future, it remains dedicated to strategic and authentic storytelling, forming quality and meaningful brand partnerships, and producing creative and thoughtful event activations. Most importantly, the company is focused on the continued development of building long-lasting and meaningful relationships with the press and thought leaders, delivering measurable value, and ensuring their client's success in accordance with their values, visions, and goals. 

“Reflecting on the relationships we've built, I'm incredibly grateful for the trust our clients have placed in us,” Fiske shared. “I look forward to continuing to help brands tell their stories in ways that captivate and connect with today's consumer.”