SwimTrek, the world's leading open-water swimming holiday provider, has proudly announced its certification as a B Corporation (B Corp), joining a global movement of businesses committed to balancing purpose with profit. SwimTrek has been certified by B Lab, the non-profit behind the B Corp movement, for meeting rigorous social and environmental standards, reflecting its dedication to positively impacting people, communities, and the planet. 

How it works 

The B Corp certification evaluates a company's entire operations, assessing performance across five key impact areas: Governance, Workers, Community, Environment, and Customers. To achieve certification, businesses must achieve a benchmark score of over 80 and demonstrate responsible practices related to environmental management, employee well-being, community engagement, and transparency.  SwimTrek's certification also legally embeds its mission to deliver impact beyond shareholder profit. 

SwimTrek joins a growing community of over 8,000 certified B Corps worldwide and more than 2,000 in the UK alone, spanning industries and company sizes. 

 As pioneers in the adventure travel industry, SwimTrek's certification marks an important milestone for responsible tourism, signalling greater accountability and transparency in the sector. The achievement underscores SwimTrek's ongoing commitment to sustainable travel practices, protecting marine environments, and ensuring a positive impact on the destinations and communities it works with worldwide.

Chris Turner, Executive Director of B Lab UK, said: 

 
“We are delighted to welcome SwimTrek to the B Corp community. This is a movement of companies committed to redefining success in business, proving it's possible to deliver profit while prioritising people and the planet. SwimTrek is a fantastic addition to the community, setting an example for the adventure travel industry and showing that travel can be a force for good.” 

Reggie Lang,  SwimTrek Operations and Sustainability Director, said: 

 
“We are incredibly proud to achieve B Corp certification. As a company that enables people to explore the natural world through swimming, we believe it's our responsibility to respect the places we're fortunate enough to visit and contribute positively to the communities we engage with. Becoming a B Corp is not just a certification for us – it's a public commitment to continue improving what we do, where we do it.” 

About SwimTrek:

SwimTrek is the world's leading provider of swim adventure experiences, offering small group guided swimming holidays in 50 of the best locations around the globe. With a focus on community, conservation, and adventure, SwimTrek is dedicated to creating unforgettable experiences that inspire a love for swimming and the natural environment.