Journey Beyond, Australia's leading experiential tourism group is excited to announce it is a major broadcast partner of Nine's Summer of Tennis. Taking audiences from 'Centre Court to the Red Centre' this summer. The new campaign follows on from the success of Journey Beyonds first brand-led campaign aligned to the Olympics broadcast.

This campaign will continue to capture the essence of Journey Beyond's manifesto and guest promise, 'we go further, to take you beyond.' It speaks to the unparalleled access Journey Beyond has across its collection of 16 brands and 200 unique experiences with an aim to drive greater awareness of Journey Beyond as the curator of Australia's most memorable and iconic travel experiences, highlighting the breadth and depth of the group.

“The new year is all about renewed energy, and fresh excitement for the year ahead - where audiences are looking for inspiration and ideas particularly for their next holiday. Anchoring our first major campaign of the year to the Australian Open is our Open invitation to convert that inspiration into Australian travel, and for travellers to Go Beyond in 2026.” says Justine Lally, Executive General Manager - Marketing at Journey Beyond.

This media activity will cement Journey Beyond's position as Australia's leader of experiential travel.

Special offers to allow your clients to 'Go Beyond in 2026' will run alongside the campaign for The Ghan, Indian Pacific and Great Southern, and Outback Spirits 2026 seasons. With our best pre-release and advance purchase pricing now available and guaranteed, further incentivising your clients to get out explore Australia.

Significant investment has gone into the integrated campaign, ensuring awareness and excitement of Journey Beyond's portfolio. A series of television commercials, sponsor billboards, integrations within the Summer of Tennis telecast,  The Today Show and Nine radio across including 3AW and 2GB. The campaign will run across the entire duration of 'Summer of Tennis', leveraging Journey Beyond's iconic hero brands, The Ghan and Indian Pacific and small group tour operator Outback Spirit. This will be supported by campaign extensions across print, social and digital for all of Journey Beyond's portfolio of brands.

“It's a grand slam! We look forward to working with our retail and trade partners on how they can get involved and leverage off this activity, including our co-op trade partners. I encourage you to reach out to the Business Development team to explore opportunities.”  says Alicia Triggs Executive General Manager – Sales and Partnerships at Journey Beyond.

Nine's Summer of Tennis begins with the Brisbane International December 29, and runs through to the Australian Open 12 to 26 January 2025.  

For those clients yet to finalise travel for the year ahead, Journey Beyond has also announced a range deals to celebrate.

FLY FREE on The Ghan - Red Centre Spectacular & Ultimate Territory Tour Holiday Packages
Red Centre Spectacular - Travel on the legendary Ghan before immersing yourself in the Red Centre on this 11-day holiday package. Explore the West MacDonnell Ranges, and take your place beside spiritual Uluru and Kata Tjuta, witnessing the Territory's remarkable landscapes and icons.
Ultimate Territory Tour - If your dream is to see the best of the Australian outback and immerse yourself in the heart of it with hands-on experiences, this is the ultimate 15-day escape. It doesn't come any better than travelling on The Ghan, exploring Uluru and Kata Tjuta, cruising Nitmiluk Gorge in Katherine and exploring Kakadu and Litchfield National Parks, all in one sensational journey through the nation's heartland.
(FLY FREE Available for new bookings between Adelaide – Darwin in Gold Twin & Single and Gold Premium from 20/12/25 – 31/3/25, offer is subject to availability for 2025 departures, block out dates & *T&C's apply).

Book The Ghan & Stay Free in Adelaide or Darwin
Travel through Australia's Red Centre by train on an all-inclusive adventure. Upon arriving in Adelaide, stay for three nights and discover South Australia's food gems, including the renowned Barossa Valley. Or arriving in Darwin, it's yours to explore with three nights' accommodation as your base. Toast the Top End's legendary sunsets on a sunset cruise.
(Available for new bookings between Adelaide – Darwin in Gold Twin & Single and Gold Premium from 20/12/25 – 31/3/25, offer is subject to availability for 2025 departures, block out dates & *T&C's apply).

Solo travellers save on Indian Pacific Gold Single Cabin
The Indian Pacific is a rolling slideshow of contrasting landscapes and endless horizons. All you need to do is sit back, relax and soak in the breathtaking scenery as it unfolds before your eyes.
Save up to $340 per person when booking a Gold Single Cabin on the Indian Pacific
(Available for new bookings from 20/12/24 – 31/3/25, for travel in 2025 Sydney to Perth or vice versa, offer is subject to availability and block out dates & *T&C's apply).

Outback Spirit FLY FREE
Outback Spirit makes the inaccessible accessible when it comes to exploring the often-remote and rugged landscapes of Australia whether it's Arnhem Land, the Kimberley or Cape York. Outback Spirit adventures are complete with accommodation, attractions and experiences, dining and beverages included on our premium all-inclusive small group tours.
FLY FREE on Outback Spirit tours in 2025 including discounted rates on select departures. Save up to $600 per couple. (Available for new bookings from 21/12/25 – 31/3/25, offer is subject to availability for on selected 2025 departures, block out dates & *T&C's apply).

Trade partners can download trade assets to maximise and support the campaign including social tiles, flyers and eDM headers via the Journey Beyond Experience Hub. Please contact your Journey Beyond Business Development Manager for questions or training opportunities.