SYDNEY 12 Dec: Counter to prevailing industry headwinds, International Traveller has launched its biggest magazine and campaign ever (pages and revenue).

The Trailblazing Travel campaign, launching Thursday 12 December, is 188 pages and is supported by the majority of the industry.

“Our campaign approach to content gives us a compelling proposition for both advertisers and readers,” says recently promoted Partnerships and Sales Manager Michelle O'Callaghan.

“The industry responds to our ability to deliver incredible results across all our channels in a coherent, unified voice that creates an effective environment for our industry supporters,” O'Callaghan continues.

Overwhelming Travel Industry Support

The Trailblazing Travel campaign received overwhelming support from all sectors of the travel industry including:

Destinations Atout France, Destination Marlborough, Ehime Prefecture, Tourism Fiji and Hong Kong Tourism Board

Airlines Singapore Airlines and Garuda Indonesia

Touring Intrepid Travel, Abercrombie & Kent and Tauck

Cruise Avalon Waterways, Norwegian Cruise Line, Explora Journeys, Uniworld Boutique River Cruises and UnCruise Adventures

Accommodation Jumeirah, Centara, InterContinental, Marriott and Crowne Plaza

“Most pleasing to see is the strength of the International Traveller brand recognised by luxury brands like Porsche,” O'Callaghan comments.

Partnerships are the future

O'Callaghan cites International Traveller's approach to partnerships as part of the brand's success.

“Our unique partnership methodology, developed over the last seven years, has been a cornerstone of our commercial success,” O'Callaghan continues. “The overwhelming industry feedback is that it is refreshing to work with a publishing partner who over-delivers, puts skin in the game and treats a partner as an extension of their business.”

“The bumper holiday season giveaway is just one of the smaller ways we bring that extra value to the table,” O'Callaghan finishes.

The holiday giveaway promotion offers more than $60,000 worth of travel prizes to be won for readers. Industry partners participating in the giveaway include AmaWaterways, UnCruise Adventures and Singapore Airlines, InterContinental Osaka, Centara Hotels & Resorts, Likuliku Lagoon Resort and Malolo Island Resort.

25 off-the-beaten-path destinations for 2025

The editorial campaign profiled the 25 off-the-beaten-path places to travel in 2025 including such far-flung places as Pakistan, Rwanda, Kenya, the Arctic north of Norway and Sumba, Indonesia.

“From experiencing hyperlocal hospitality in Norway's Arctic North to the Bali businesses turning trash into treasure, there are trailblazing travel experiences to be had everywhere, even in places we think we know well,” says the magazine's editor Imogen Eveson.

See the full list of trailblazing destinations and experiences here

Travel Industry Leaders who changed the way we travel

The content also profiled the greatest Aussie travel industry trailblazers who changed the way we travel including:

1. Lonely Planet's Tony Wheeler

2. Intrepid Travel's Darrel Wade

3. Albatross Tours's Euan Landsborough

4. Crooked Compass's Lisa Pagotto

5. Wendy Wu Tours' Wendy Wu

Read the full story here.

END

For more comment or to arrange an interview on this or any other please email or call:

Michelle O'Callaghan mocallaghan@internationaltraveller.com 0435 774 129

Quentin Long qlong@australiantraveller.com 0429 980 955