PR program will focus on raising awareness in Australia

Please download images here.

Sydney, 12 December 2024 - Sydney-based boutique travel and lifestyle PR agency, Barking Owl Communications, has been appointed by leading global tour operator Collette to develop and execute a public relations strategy to raise awareness for the organisation in Australia.

Collette is the longest-running tour operator in North America, celebrating its 107th birthday next year.

An exciting integrated communications program led by Barking Owl Communications will support Collette's ever-expanding range of new destinations with a focus on their guided Small Group Explorations which has been a growth area for the company since launching in 2008.

The PR program will include an extensive news bureau, media familiarisation strategy, a dynamic partnership program and events to support the local arm of the business.    

“Collette is continuing to see strong momentum in the touring sector in this market with Australian travellers demonstrating an incredible enthusiasm for adventure and exploration,” said Collette's Managing Director Australia, Karen Deveson. “We are investing against this by growing our team – now over 30 people - and supporting an Australian based call centre.  Appointing a PR agency to manage our communications strategy was a natural next step in our business planning.”

“Barking Owl Communications' in-depth knowledge of the travel and lifestyle market, their professional approach coupled with their fresh, creative ideas and a strong understanding of traditional and digital media made them the perfect choice to amplify our brand in this market. We are delighted to be working with them,” added Deveson.

Barking Owl was established around two decades ago and has cemented an important place in the Australian public relations landscape delivering programs for key clients including hotels, cruise lines, industry associations and destinations.

“With an ever-increasing interest in international travel among consumers in Australia driven by increased outbound airline capacity, this is a wonderful time to embark on an exciting new communications program for Collette,” said Jill Collins, Managing Director and Founder, Barking Owl Communications.  “We look forward to delivering a robust and exciting communications strategy as we look toward a new year full of opportunities.”

-Ends-

About Collette Tours:

As the longest-running tour operator in North America, Collette Tours is the company travellers can trust. Leading with integrity, Collette's comprehensive travel protection plan, flexible tour pacing, and strong relationships within the travel space set it apart. The happiness of its travellers has been its roadmap since 1918 and today Collette offers over 170 tours to all seven continents and five distinct travel styles, including small group touring and river cruises. This third-generation family-owned business is dedicated to giving back in both local and global communities through its social responsibility platform.  Visit www.gocollette.com or call 1300 792 196.

Media Contact Details

For more information please contact: 

Barking Owl Communications 

PR Representatives for Collette in Australia and New Zealand

Jill Collins

Email: jill.collins@barkingowlcommunications.com.au

Phone: +61 417 654 474

Catherine Rodwell

Email: catherine.rodwell@barkingowlcommunications.com.au

Phone: +61 450 388 033