Plunge into Palmerian winter sun and star walk into the new year 

London, 9 December 2024 – Usher into winter with a dopamine detour to La Palma bejeweled with stellar experiences and volcanic treats. Palmerian winter features a prime mid-December viewing of natural wonders, including Geminids, one of the brightest meteor showers of the year, offering best front-row seats in the three Starlight Reserves.

Reboot in an open-air spa in the first world's starlight reserve dotted with 16 astronomical viewpoints ranging from Los Guirres beach, the San Antonio volcano or the imposing Caldera de Taburiente National Park. Combined with over 320 volcanoes and a secure outlook positions La Palma to emerge as a new year's bucket-list destination seasoned with all the ingredients for both star gazers and lava-chasers.

According to the British Geological Survey (BGS), visitors are often drawn to volcanic landscapes to view the incredible power of nature firsthand, also replicated in a piqued volcano tourism, a niche segment that attracts thousands of thrill seekers every year, globally.  

Booming volcano tourism intertwined with La Palma's stellar allure further positions volcano revamped holiday landscapes on the travel industry's radar. Enviable location is also elevated by 43 hectares of new land surface on the coastline where the lava pushed out into the sea and created two new peninsulas in 2021. Enriched with La Palma wines flavoursome from rich volcanic soils and uninterrupted views of quintessential volcanic trails sets La Isla Bonita apart for tourism growth in the new year.

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About La Palma

The Servicio de Turismo del Cabildo de La Palma (Visit La Palma) is a tourism organisation founded to promote identity and increase reputation of La Palma tourism and is in charge of the overseas marketing of La Palma as a holiday destination. Like the rest of the Canary Islands, it works shoulder to shoulder with Promotur Turismo de Canarias, an entity attached to the Department of Tourism of the Regional Government of the Canary Islands.

About AVIAREPS 

AVIAREPS is the world's leading international sales, marketing and communications company for travel and lifestyle brands. Since the company's founding in Germany in 1994, its talented team of local travel experts has helped more than 250 clients grow their business around the world, utilizing the group's diversified service portfolio that encompasses everything from GSA and public relations services, to IT, web design and virtual events. The AVIAREPS global network now spans 70 owned offices in 68 countries and on six continents.

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For high-resolution images, logos and more information about La Palma please contact Ivana Shiell, PR Manager: IShiell@aviareps.com