As we look ahead to 2025, those looking to discover a new destination should head to Muscat – named as one of 2025's best places to visit by Condé Nast Traveller – which offers the perfect blend of adventure, culture and wellness. Located in the secluded cove of Bandar Jissah, against the backdrop of the Al Hajar Mountains, Jumeirah Muscat Bay is the perfect base for exploring the dramatic landscapes that surround this charming city.  

Take part in the ultimate physical challenge…  

From 10 to 11 January 2025, Jumeirah Muscat Bay will be hosting Omswim 3.2, a unique open-water swimming competition that will feature the Olympic 10km marathon race category for the first time in the Sultanate's history. Inspired by Oman's maritime heritage, Omswim 3.2 is open to swimmers from across the world, with 1.5km, 2.5km, 5km, and 10km races to choose from, ensuring that there's a race for every ability. Marking the start of a new annual tradition, the event is the perfect way for guests to take on a physical challenge while also exploring the crystal-clear waters of the Gulf of Oman. Those looking to delve a little deeper into Oman's underwater world can opt for one of the hotel's scuba diving or snorkelling experiences, providing a glimpse into the colourful world of the local marine life. 

Embark on an unforgettable hiking adventure… 

Offering a unique way for guests to explore Oman's dramatic landscapes, Jumeirah Muscat Bay's exclusive heli-hiking experience (from GBP 14,060 for x5 people) showcases the very best of the country's scenery. Guests will be transported by helicopter from the hotel's very own helipad to Jebel Shams – the 3,000-metre high “sun mountains” in the northeast – where they will make their way along the mountain's rugged cliffs before heading downhill along an incredible abseiling route. Topping off this incredible experience, guests will then indulge in a private luxury picnic back at the mountain's peak, enjoying breathtaking views and delicious food before being whisked back to the comfort of the hotel.  

Unwind in a wellness haven…  

Guests who prefer a slower pace will delight in the hotel's expansive Talise Spa, where they can choose from a range of bespoke treatments. Signature treatments include the essence of Oman, which uses Omani frankincense oil and sea salt for the ultimate wellness experience, while yoga and meditation take place against the backdrop of the Gulf of Oman, helping guests to unwind under the Middle Eastern sun. Promising the ultimate wellbeing escape, guests will leave Jumeirah Muscat Bay feeling refreshed and revitalised as they head into the new year. 

Discover Muscat's rich cultural heritage… 

A must-visit for those looking to immerse themselves in local culture is the Muttrah Souq, which is the ultimate treasure trove for locally made trinkets. The souq's historic coffee house is a relic of times gone by, allowing an insight into Omani coffee culture, while hungry tourists can get a taste of local cuisine by ordering shuwa, a marinated lamb dish which is cooked in an underground oven. Whether it's picking up some traditional sandals or uncovering a hidden gem at the souq's beautiful bead shop, the souq is an Aladdin's cave of local goods, offering a glimpse into the city's rich cultural heritage and history. 

 For more information on Jumeirah Muscat Bay, visit: https://www.jumeirah.com/en/stay/oman/jumeirah-muscat-bay   

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About Jumeirah Muscat Bay 

Set in the secluded cove of Bandar Jissah, nestled between the Al Hajar Mountains and the Gulf of Oman, Jumeirah Muscat Bay invites guests to discover Muscat's breathtaking nature, with mountains meeting the sea at the resort's doorstep. The resort features 195 rooms and suites with spectacular ocean views, including ten opulent summerhouses and villas featuring private plunge pools and private beach access. Opened in 2022, the resort offers a diverse array of amenities, including a sprawling 1,200 square meter Talise Spa, a Pedi:Mani:Cure Studio, a PADI and SSI certified dive centre, numerous leisure facilities and adventurous wellbeing experiences, plus several signature dining options and a kids club, providing ample opportunity to relax and recharge. 

About Jumeirah   

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across the Middle East, Europe and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and exclusive residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.   

www.jumeirah.com  

For more information, please contact:   

The Communication Group        

Telephone: +44 (0) 20 7630 1411        

Email: jumeirah@thecommunicationgroup.co.uk