EVA Air, Taiwan's leading independent airline, and Tourism Authority of Thailand (TAT) and today announced the renewal of their strategic partnership with the signing of a new Letter of Intent (LOI). This agreement builds on the success of their previous collaboration and outlines a comprehensive plan to further boost tourism to Thailand from key markets around the world.

“Over the past year, our collaboration with EVA Air has yielded remarkable results. Their extensive network and exceptional service have facilitated travel to Thailand for visitors worldwide” said Ms. Thapanee Kiatphaibool, Governor of TAT. “This continued alliance will enable us to further showcase Thailand's unique culture, stunning landscapes, and warm hospitality. Through joint marketing efforts, we will inspire travel and solidify Thailand's position as a must-visit destination.”   

“Our ongoing partnership with the Tourism Authority of Thailand continues to bring great benefits, creating exciting opportunities to strengthen Thailand's position as a premier destination in both established and emerging markets,” said Mr. Albert Liao, Executive Vice President of EVA Air. “Through joint marketing and tailored travel packages, we're proud to promote Thailand's unique attractions and warm hospitality to travelers worldwide, expanding Thailand's reach across EVA Air's network.”

The LOI was signed by Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing (Asia and South Pacific), and Mr. Tang Tseng, EVA Air Vice President, in a signing ceremony held at the Tourism Authority of Thailand Head Quarters in Bangkok.

Witnessing the signing were Ms. Thapanee Kiatphaibool, Governor of TAT and Mr. Albert Liao Executive Vice President, EVA Air. They attended the ceremony along with executives from both sides.

This renewed partnership underlines the commitment of both TAT and EVA Air to position Thailand as a must-visit destination and enhance the travel experience for visitors.  The activities in the partnership include:

Joint Marketing Campaigns: Development and implementation of targeted advertising campaigns in key markets.  

FAM Trips: Organisation of familiarisation trips to Thailand for media personnel, influencers and travel agents to experience and promote the destination.  

Promotional Giveaways and Packages: Collaboration with tour operators and travel agents to offer attractive travel deals and incentives.  

Joint Exhibitor Participation: Exploration of joint participation in TAT tradeshows and roadshows to maximise visibility and reach.

EVA Air, a Taiwan-based airline Star Alliance member, provides passenger and cargo services to around 60 destinations worldwide. EVA Air is known for its high-quality service and modern fleet.

In its short-haul network, EVA Air offers 28 weekly flights between Bangkok and Taipei, daily flights between Taipei and Chiang Mai, and connects Bangkok with Japan, South Korea, China, Hong Kong, and Macau via Taipei. For long-haul routes, EVA Air operates 87 weekly flights via Taipei, linking Thailand to major North American gateways like Los Angeles, San Francisco, New York, Chicago, Seattle, and Houston in the USA, and Toronto and Vancouver in Canada, and is the leading carrier for bringing North American tourists to Thailand. It also provides direct flights from Bangkok to key European cities, including London, Vienna, and Amsterdam, and via Taipei flights to Paris, Milan, and Munich.

In response to the ever-growing demand for travel to Thailand, EVA Air plans to add four additional flights from 15 January to 29 March, 2025, bringing the airline's Bangkok-Taipei route to 32 flights per week.

EVA Air was honoured by Condé Nast Traveler in the 2024 Readers' Choice Awards as one of The Best International Airlines.  EVA Air has garnered further accolades, including recognition from Travel + Leisure readers as one of the top 10 World's Best International Airlines for 2024, and the airline has been certified as a 5-Star Airline for the ninth consecutive year by SKYTRAX, also winning 16 airline-based awards at SKYTRAX's “2024 Global Airline Awards,”.

To learn more about EVA Air's travel destinations and award-winning services, and to buy tickets, visit

www.evaair.com

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Photo Captions

Caption 1:

EVA Air and Tourism Authority of Thailand (TAT) signed an MOU in Bangkok today (November 19), witnessed by EVA Air Executive Vice President Albert Liao(right in the back row) and TAT Governor Thapanee Kiatphaibool(left in the back row). The agreement was signed by EVA Air Executive President Tang Tseng (right in the front row) and TAT Deputy Governor Pattaraanong Na Chiangmai(left in the front row).

Caption 2:

EVA Air Executive Vice President Albert Liao(second from the right) and TAT Governor Thapanee Kiatphaibool(second from the left) present MOU to extend partnership to jointly promote Thai tourism over the next four years and support local travel industry growth.

Caption 3:

EVA Air and Tourism Authority of Thailand (TAT) exchanged gifts to celebrate the cooperation. TAT Governor Thapanee Kiatphaibool (sixth from left), presented a music box of a well-known landmarks in Thailand to EVA Air Executive Vice President Albert Liao (sixth from right). EVA Air also returned a brand new B777-300ER Sanrio Besties Jet Aircraft model, symbolizing a new era of cooperation between EVA Air and TAT.

About EVA Air:

A Star Alliance member, EVA Air was established in 1989 as Taiwan's first privately owned international airline. It is part of the respected Evergreen Group and a sister company to global container-shipping leader Evergreen Line. It flies a fleet of more than 80 Boeing and Airbus aircraft to over 60 international destinations throughout Asia, Oceania, Europe and North America where gateways are Chicago, Houston, Los Angeles, New York, San Francisco, Seattle, Toronto and Vancouver. Travellers can learn more about EVA and schedule, book and buy tickets at www.evaair.com.

Media contacts:

Hume Whitehead – Richard Hume (Richard@humewhitehead.co.uk, +44 (0)203 375 4050)