Tokyo, Japan – November 14th, 2024------- Bridge and Blend, an award-winning incense brand, known for rediscovering 1000-year-old Japanese scents, has partnered with VANILLABEANS, a Yokohama-based craft chocolate specialist and Re LABO initiated by Moririn Co., Ltd., produced the *world's first cacao husk incense.
*A global survey conducted by Stella Associates on August 28, 2024

Starting on September 18, 2024, this unique cacao husk incense was launched as part of the upcycling initiative of Re LABO along with the incense craftsmanship of Bridge and Blend. This collaboration transforms cacao husks—typically discarded—into a beautifully aromatic and eco-friendly product.

Why cacao husk incense?

Cacao husks, though often discarded, are rich in aromatic compounds. This collaboration makes use of those aromatic husks by repurposing them into a warm, chocolatey fragrance that offers a unique sensory experience while also reducing waste. The sustainable approach makes it a good match for those with an interest in both wellness and eco-friendly practices.

Spotlight on Hiro Nakayama and the Vision Behind Bridge and Blend

At the heart of Bridge and Blend is its founder, Hiro Nakayama. Her passion for both traditional Japanese incense-making and a modern sense of sustainability has led to the creation of some truly unique products. Nakayama has a deep respect for Japan's 1000-year-old incense culture, and so blends that age-old craftsmanship with contemporary innovations, making her brand highly relevant in today's eco-conscious world.

Her award-winning brand, Bridge and Blend, was entrusted with overseeing the production of the new cacao husk incense, ensuring that the final product reflects both high-quality craftsmanship and sustainable values. While the cacao husks themselves are provided by VANILLABEANS, Hiro Nakayama has worked tirelessly to create an incense experience that embodies the soothing power of its natural materials. For her, incense isn't just a product—it's a sensory journey that helps us pause, reflect, and find moments of calm in our busy lives.

Product Details:

• Name: Cacao Husk Incense
• Price: ¥2200 (tax included) *Approx. 15 USD
• Release Date: September 18, 2024
• Ingredients: Sandalwood, cinnamon, cloves, patchouli, cacao husk powder, and more.

See the full product details here: Product page link

As the demand for natural and sustainable products grows, Bridge and Blend is making their mark by offering this innovative incense. We believe this story will resonate with your readers, especially those interested in sustainability, wellness, and Japanese craftsmanship.

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Link to Images
Key Visual: https://drive.google.com/file/d/1ydGFquWolwizw91Tu4KhjObikJubqqbj/view?usp=drive_link

Image Files: https://drive.google.com/drive/folders/1ZQ5umNSunYifEmJGsyyNZYBC9yzW_sQq?usp=drive_link

Press Kit: https://drive.google.com/drive/folders/1ZQ5umNSunYifEmJGsyyNZYBC9yzW_sQq?usp=drive_link

Note to Editors

Bridge and Blend is happy to accept media coverage requests. They welcome different kinds of requests, such as interviews or visiting the store to see the products in person. If you have an address in Japan, it is also possible to send product samples.