Visit Worcestershire is excited to unveil its new Christmas campaign, which will showcase the county's enchanting festive experiences.

The campaign features a captivating television advert and a new print guide, both designed to inspire visitors to explore the beauty and charm of Worcestershire this Christmas.

The highlight of the campaign is a visually stunning TV advert that will air across Sky AdSmart's targeted platforms, reaching audiences in London, Birmingham, and Oxfordshire.

This innovative advert features some of Worcestershire's most iconic locations and attractions including Broadway, Severn Valley Railway, Malvern Hills and Worcester's Christmas Victorian Fayre.

Councillor Adam Kent, Cabinet Member for Economy and Skills at Worcestershire County Council said: “This Christmas, Worcestershire is set to dazzle like never before! Our new campaign captures the magic and beauty of our county's festive season, from the historic charm of Broadway to the nostalgia of the Severn Valley Railway.”

“We're thrilled to bring the spirit of Worcestershire directly to audiences across the UK, inviting everyone to experience our vibrant celebrations. Whether it's a stroll through the Malvern Hills or the unique enchantment of Worcester's Victorian Fayre, this campaign showcases why Worcestershire should be at the top of everyone's holiday list. Come join us and make it a season to remember!”.

In conjunction with the TV advert, Visit Worcestershire have released a dedicated Christmas print guide. This guide will put a spotlight on the best festive offerings in Worcestershire and will be distributed at high-traffic locations such as service stations, train stations, supermarkets, hotels, and attractions, within a 1.5-hour radius of Worcestershire. Making it easy for tourists to plan their seasonal adventures.

The campaign aligns with the Visit Worcestershire Destination Management Plan, supported by Worcestershire County Council, which aims to increase overnight stays and contribute towards creating a billion-pound tourism sector.

Following a series of summer marketing initiatives, the Christmas marketing drive seeks to extend the traditional tourism season and harness the economic benefits of the festive period.

The TV advert can be found viewed via Visit Worcestershire's YouTube channel - https://youtu.be/e4hNCWv631M