NYC / London (October 2024) – Award-winning luxury tour operator Black Tomato unveils Feeling is Believing, a new brand film that celebrates the emotional power of travel ahead of its 20th anniversary next year. As a pioneer in emotion-based travel, this evocative film captures the essence of what drives and inspires people to explore the world – the pure feelings that travel evokes and the profound impact it has on our lives.

Born in 2005, Black Tomato was originally started around the idea that people didn't necessarily know where they wanted to travel but knew how they wanted to feel. Built up on this passion, we've since crafted endless extraordinary journeys that bring those feelings to life whether it's the awe of untouched landscapes, the joy of immersion in local cultures, or the tranquility found in nature's bounty. Feeling is Believing is a tribute to and a reflection of this founding vision.

“With creativity and storytelling at heart of the brand DNA, we wanted to create a film that immerses viewers in the emotions that make travel so transformative, shifting away from the typical visuals of striking beaches, mountains and sunsets. Feeling is Believing showcases the beauty of travel as it unfolds in real-time—reveling in the feelings and sensations that make those moments truly unforgettable,” says Tom Marchant, Co-Founder of Black Tomato. “While there will always be room for scenic travel content that ignites our wanderlust, we wanted to focus on the raw, human experience and the power of simply being in and feeling a travel moment.”  

Whether it's the breathtaking sunrise on the savanna or the smile-inducing chirping of native birds in Costa Rica's jungles, scenes from the brand film illustrate the physiological and emotional responses travelers experience when discovering and connecting with new places, cultures and themselves through various senses. By diving into these intimate moments, Feeling is Believing reflects our purpose to create remarkable, immersive experiences that stir thought-provoking emotions and leave a deeply personal, lasting impact well beyond the trip.

Feeling is Believing is now available to view on Black Tomato's website here and Vimeo here.

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About Black Tomato

Black Tomato is an award-winning, bespoke luxury travel company that delivers imaginative and cutting edge private travel experiences around the world for a discerning and global clientele. The brand is known for handcrafting inspiring, immersive, and deeply personal itineraries for clients since its founding in 2005.

Media Contact

Ayaka Hasegawa, Senior PR Manager

ayaka.hasegawa@blacktomato.com