VANITY GROUP is proud to announce the launch of DILKARA, an indigenous brand that merges cultural heritage with modern beauty. The name DILKARA, meaning "rainbow" in Indigenous Australian language stemming from the Eastern regions of Indigenous communities. Julie uses the First Nations language to embody the reflection of the vibrant colours found in hair, and the diverse skin tones of the Aboriginal and Torres Strait Islander communities. This launch signifies a meaningful step in celebrating and sharing the values of First Nations people, traditions, and storytelling through the hotel collection.

Founded by Julie Okely, a proud Kamilaroi woman from Coonabarabran, NSW, DILKARA aims to educate the global community about Indigenous Australians and foster reconciliation between cultures. "Our mission is to bridge the gap by sharing our heritage and knowledge with the world," says Julie.

Ingredients sourced from Indigenous communities are at the heart of DILKARA's formulations. Renowned for their healing qualities, these blends are infused with traditional Aboriginal and Torres Strait Islander native bush essences, designed to thrive in our extremely harsh Australian climate. The Bamal Collection will serve as the signature hotel collection to recognise as many Indigenous communities as possible to encompass the diverse Indigenous communities still present in Australia. "Bamal" means "Earth" in the Dharawal language and is inspired by the beginning of Australia's Dreamtime, infused with traditional native aromas drawn from the expansive Australian bush. Key extracts include Kakadu Plum, Lemon Myrtle, and Sandalwood.

As part of the collection's commitment to giving back, the DILKARA Hotel Collection donates 5% of profits to the Indigenous Literacy Foundation. This initiative helps bridge the gap in literacy, empowering Indigenous children and communities through the gift of reading and education, while ensuring the preservation of language and culture for future generations.

Paul Tsalikis, Chairman and Founder of VANITY GROUP expressed his enthusiasm: "We are thrilled to welcome DILKARA to our family. This brand represents a unique blend of cultural appreciation and environmental sustainability. With DILKARA, we are committed to providing guests with an experience that respects and celebrates Indigenous heritage."

The exclusive DILKARA hotel collection offers a luxury shampoo, conditioner, body wash, and body lotion in 30ml tubes and 500ml refillable bottles. In line with DILKARA's commitment to sustainability, the DILKARA hotel collection is certified to the Global Recycled Standard, ensuring that at least 50% of the materials used are sourced from recycled content that meets strict environmental and ethical standards. The DILKARA hotel collection will be distributed exclusively through VANITY GROUP. 

About DILKARA
Welcome to the world of DILKARA, where beauty meets cultural heritage—a celebration of Aboriginal Australian beauty, values, and traditions. Founded by Julie, a proud Kamilaroi woman from Coonabarabran, NSW, DILKARA is dedicated to reconciliation, aiming to educate the global community about Indigenous Australians while bridging cultural gaps through the sharing of Aboriginal and Torres Strait Islander heritage and knowledge.
A Supply Nation Certified product, that has multiple International and National awards to its name. DILKARA is a well-recognised brand addition to the Australian beauty market.
Using her extensive experience within the hairdressing industry and her published editorial works, Julie weaves the Australian Dreamtime into product names, this identifies the brand to employ the art of storytelling to connect people to place.

About VANITY GROUP
VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.
With offices located in London, Sydney, Dubai, and Shanghai, VANITY GROUP comprises of advanced research and creative laboratories, world leading sustainability initiatives, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections around the world. VANITY GROUP is a company of choice to hotel groups around the globe.

Naomi Rheinberger
Vice President Sales and Marketing
VANITY GROUP
e: nrheinberger@vanitygroup.com