BROOMFIELD, CO (October 2, 2024) – InsideAsia Tours, part of B Corp Certified Inside Travel Group, recently launched its latest campaign to promote the brand's distinct style of travel termed 'Cultural Adventure,' timed around the recent World Tourism Day.

Responding to the rapid rise of overtourism and a surge in consumer demand for travel that features lesser-known destinations, InsideAsia Tours has launched the linked microsite showcasing the brand's unique and immersive approach to Asian tour excursions.

“Cultural adventure is a type of travel that goes beyond the guidebook and gets beneath the surface, elevating an ordinary vacation to a life-changing experience,” said Inside Travel Group Co-founder Alastair Donnelly.

“It's about enabling travelers, giving them genuine exposure to local life and culture; from people to landscapes and food. Cultural adventure is embracing a new type of normal that couldn't be more different to life as you know it, accomplished by having organic experiences away from the crowds.”

Industry trends show that travelers are increasingly seeking personalized trips in favor of catalogue itineraries, with 80% of North American travel agency owners expecting to increase selling customized vacations into 2025.

“The concept of 'slow travel' is also increasing and we're seeing that vacationers are placing more emphasis on immersing themselves into the destination and its culture – for longer periods of time,” Donnelly continued.

“Since the conceptualization of InsideAsia Tours, our core focus has always been on what makes travel good and creates travel for good – we know it's having a cultural adventure that makes all the difference between just seeing a country and experiencing it. It is the people that make places and those interactions with outstanding local guides, incredible craftspeople and the communities that add depth to the destination.

“From the likes of Cambodia and Vietnam to emerging destinations on the scene like South Korea and Laos, our multi-destination cultural adventure campaign highlights how to get beneath the surface with exceptional experiences that our destination specialists can arrange, truly elevating a trip to Asia.

Inside Travel Group US Branch Sales Manager Allison LeFleur said that when clients are asked what a 'cultural adventure' looks like for them, the answer is always different.

“If you dream of making your own kroeung spice paste to flavor all your Cambodian curries, we know just the cookery master who'll be only too happy to share their craft,” LeFleur said.

“Or, if you'd rather spend your time tracking down the next hidden temple after tucking into a third plate of beef lok lak, we'll connect you with a team of local conservationists to slip behind the scaffolding at Angkor Wat, and show you how Cambodia's iconic temple is more than a building; it's a sculpture conveying thousands of years of history through architecture and art. While cultural adventure is our style of travel, our travelers' experiences will all be different as these dynamic experiences are unique as they are immersive.”

For more information on the campaign, visit https://cultural-adventures.com/us/.

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More About Inside Travel Group | B Corp™:

Inside Travel Group is a B Corp Certified global tour operator with two multi-award-winning brands, InsideJapan Tours® and InsideAsia Tours®. InsideJapan Tours was established in 2000 by Co-founders Alastair Donnelly and Simon King and has become the largest independent Japan travel specialist offering escorted Small Group Tours, self-guided and fully tailored Cultural Adventures. Southeast and East Asia specialist brand, InsideAsia was launched in 2013 specializing in Cultural Adventures across Vietnam, Cambodia, Laos, Thailand, Malaysia, Borneo, Singapore, Hong Kong and South Korea. Both Inside Travel Group travel brands have won major industry awards for their work and are committed to sustainable and responsible travel putting the environment, its destinations, and their people first.