FOR IMMEDIATE RELEASE

A New Name, A Bold Vision: Zoku Travel Rebrands to BYRDLI

Australia — 27/9/2024

Zoku Travel, the groundbreaking platform that empowered creators to build and scale their own travel businesses, has officially rebranded as BYRDLI. This transformation is more than a name change. It represents a bold new vision to unite travel, community, and commerce under one dynamic platform.

Why BYRDLI? A New Identity for a New Era

BYRDLI marks a transformative step in creator-led travel, empowering creators to build and grow their own Travel Clubs, deepen connections, and drive a new era of personalised travel experiences. This rebrand goes beyond a new name; it reimagines how travel is inspired, curated, and shared. With BYRDLI, creators can connect directly with their communities through exclusive content, personalised interactions, and comprehensive analytics, all while seamlessly managing bookings and crafting unique, tailored travel experiences. Additionally, BYRDLI offers powerful marketing integrations to help maximise engagement and growth.

A Word from Vanessa Richards, Co-Founder of BYRDLI:

“The decision to rebrand as BYRDLI reflects our vision to create a new paradigm in travel. While Zoku Travel empowered creators to build travel businesses, BYRDLI takes it further, cultivating a dynamic community where travel isn't just sold but inspired and experienced. BYRDLI equips creators with everything they need on one platform. After two years of perfecting our tools, we've gained a deep understanding of what creators need to bridge the gap between content creation and seamless travel bookings. BYRDLI is the ultimate link-in-bio travel club, seamlessly connecting social inspiration, the travel community, and commerce. We're here to lead the next era of travel.”

What's New at BYRDLI?

We have introduced a suite of innovative features designed to elevate our focus on community, creativity, and connection:

• Travel Clubs: BYRDLI gives creators a dedicated space to release exclusive and premium content, engage directly with their audience 1:1, curate personalised travel products, and offer niche-specific experiences tailored to their brand.

• Creator-Centric Dashboards: Our interactive dashboard equips creators with advanced tools to manage their offerings, track engagement, and gain deep insights into their audience through detailed analytics and marketing integrations, empowering them to grow and strengthen connections.

• Simplified Subscription Model: For just $29 per month, creators unlock full access to BYRDLI's comprehensive suite of tools, designed to elevate their business.

• Exclusive Access for Travellers: Travellers join an exclusive community, unlocking access to unique, curated journeys and special offers unavailable anywhere else.

Join Us on This Journey

BYRDLI is more than just a platform; it's a movement to transform travel into a collective, creative experience. We invite creators and independent travel advisors to join us in shaping a future where travel is not just a product but a shared passion.

Visit www.BYRDLI.com to learn more, partner or start your journey with us.

About BYRDLI

BYRDLI is a revolutionary platform that enables creators to build and manage their own Travel Clubs. As the ultimate link-in-bio for travel, BYRDLI bridges the gap between social inspiration and real-world travel experiences, empowering creators to turn their passion into thriving businesses. With BYRDLI, creators do more than inspire travel; they connect with their communities, curate unique experiences, and foster a vibrant ecosystem where every journey becomes an opportunity for meaningful connection and memorable moments.

For all media inquiries, please contact:

Vanessa Richards

Co-Founder/Co-CEO

vanessa@byrdli.com

+61 468 918 191