21 Sep 2024
Protected Trust Services Launches Rebrand and Unveils New Brand Identity and Website

Protected Trust Services

London, UK – 19 September 2024 - Protected Trust Services (PTS), a pioneer in travel trust accounts, software solutions, and foundational tools to the travel industry, has announced the launch of its new brand identity and website. This significant rebrand reflects the company's evolution and its commitment to simplifying the process of selling travel.

Established 15 years ago to bring much needed financial protection to the UK travel industry, Protected Trust Services (PTS) has transformed from a trusted financial protection provider into an expert travel business support platform through a flexible toolkit supporting a wide variety of travel businesses. The rebrand signifies a renewed commitment to making travel business management as simple, affordable, and stress-free as possible.

A Fresh Look for a Forward-Thinking Company
The rebrand, which includes a new logo, imagery, slogan and a completely redesigned website at www.protectedtrustservices.com, aspires to better represent PTS's modern and evolving outlook. 

PTS aims to step away from simply being a trust account provider, towards emphasising the various supportive features PTS provide and the simplicity of how they are provided. The key motivation of the rebrand is to make PTS more accessible and better understood by all in the travel industry and stronger represent PTS's place in the industry. This is whilst providing agents with the necessary tools to meet their needs at an affordable price and help them grow by protecting both themselves and their customers. 

"Protected Trust Services offers members unparalleled freedom to control their business while handling the complexities behind the scenes," Daniel Landen, CEO, stated. "We're simplifying travel sales and membership, emphasising growth and flexibility. This brand launch represents our commitment to evolving with the industry, ensuring our members can thrive without the typical stresses of business ownership. We're making selling travel simple, while providing trusted, friendly, and personalised service."

Why now? PTS have been experimenting with changes and through growing consistently for the past years have felt that now is the time to take the next branding step. This has followed an internal process of exploring why they do what they do, and how they want to do it. Aesthetically the new brand represents a new forward thinking visual identity, yet still showcasing PTS's passion for helping travel business selling dream holidays without stress.

A Simplified New Website
The new website offers a simplified, streamlined experience for visitors, guiding them to the necessary and relevant information. It is tailored to meet the specific needs of different types of businesses, making it easier for potential members to understand how PTS can support them.

Key improvements include:

  • More intuitive navigation
  • Tailored content for different business types
  • Easier contact options and more available forms
  • A design that better represents PTS's services and vision

'Making selling travel simple'
The rebrand reinforces PTS's dedication to providing freedom and control to its 400+ members, offering flexible and affordable tools that allow travel businesses to grow and thrive. 

How is selling travel made simple? PTS offers a complete package of tools and support for travel companies:

  • Easy-to-use software for managing bookings, payments, and admin tasks
  • Quick access to essential services like multiple currency accounts, insurances, and compliance 
  • Simplified application processes for licenses (i.e., ATOL), card payments and certificates
  • Fair pricing with small transaction fees instead of large percentage cuts
  • Fast setup (usually within 2 weeks) and reduced admin time (by 40%)

PTS provide travel businesses with the tools, expertise, and quicker applications resulting in less wasted time on admin, card payments, exchanging currencies. Businesses and agents can instead use that time to sell holidays and talk to their customer base.  

'Trust in every booking' along with the company's tagline 'making selling travel simple,' encapsulates PTS's dedication through the rebrand to supporting travel businesses at every step.

For more information about Protected Trust Services and to visit the rebranded website, go to www.protectedtrustservices.com

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