VisitLiverpool, the official tourism body for the city, is proud to announce the launch of a dynamic new campaign that showcases Liverpool City Region as a premier destination for film tourism. 

 

As the most filmed UK city outside of London, Liverpool has played a starring role in numerous major film and TV productions, and this new initiative will invite visitors to explore the iconic locations that have brought Hollywood to the city.

 

This exciting campaign 'Liverpool, The Ultimate Setting', highlights the city's rich film history and its reputation as a filming hub for blockbuster movies, television series and music videos. Films such as Harry Potter, Fantastic Beasts and Where To Find Them, The Batman, Captain America and TV series like Peaky Blinders have used Liverpool's striking architecture and landscapes as backdrops, turning the city into a sought-after location for filmmakers from around the globe. Pop-superstar, Taylor Swift, even paid a visit to Liverpool in 2023 when she filmed the music video for her song 'I Can See You (Taylor's Version) (From The Vault)' in the city.

 

Film tourism has become a significant contributor to Liverpool's economy and with the rise in set-jetting tourism in recent years, has created jobs, increased hotel occupancy, and boosted local businesses. The new campaign is designed to attract both domestic and international tourists eager to see where their favourite scenes were filmed, further driving economic growth and brand recognition for Liverpool as a leading cultural destination.

 

VisitBritain's latest research shows that film tourism is a significant motivator for travel. Ninety-one percent of potential visitors it surveyed, across 20 overseas markets, were keen to visit film and tv locations used in filming or seen-on-screen during their holidays in the UK.

 

Visitors will be able to find information on film locations and digital content on Visitliverpool.com encouraging them to step into the world of their favourite films and shows, walking in the footsteps of famous stars.

 

The campaign is in collaboration with Liverpool Film Office which is celebrating its 35th anniversary this year. As the first film office in Europe, Liverpool Film Office had its busiest year ever in 2023, with 301 film and TV productions filming across Liverpool City Region. That works out at: 1,933 film days, with the city not only showcasing itself, but also doubling up for New York, London, Moscow, Washington DC, the legendary Gotham City and many other global destinations.

 

Liverpool City Council's Cabinet Member for Health, Wellbeing and Culture, Councillor Harry Doyle said:

 

“Liverpool has always been a city of creativity and culture, and we are excited to showcase our diverse film heritage to the world through this campaign. Film tourism offers a unique way to experience Liverpool City Region, and we're thrilled to invite movie lovers and adventure seekers alike to discover the magic of this city through the lens of cinema and TV.”

 

Head of Liverpool Film Office, Lynn Saunders said: 

 

“We're thrilled to be working alongside VisitLiverpool for this campaign. As the first Film Office in Europe and in our 35th year, it's great that we're able to see productions develop from script to screen and now bring set jetting alive in Liverpool. We hope everyone enjoys exploring Liverpool City Region as much as film and TV projects love to!”

 

VisitBritain/VisitEngland CEO Patricia Yates said:

“We know that film and TV are powerful motivators for travel, and it is great to see Liverpool launching this campaign to attract film loving visitors.

“It is also timely as VisitBritain gears up to roll out our international 'Starring GREAT Britain' marketing campaign, harnessing the set-jetting trend to boost visitor spending to Britain. Shining the spotlight on film-and-tv experiences makes our destinations the star of the show and encourages more visitors to come to explore our amazing destinations, putting themselves in the picture. “

 

Find out more at: visitliverpool.com/liverpoolonscreen 

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Notes To Editors

 

About VisitLiverpool

 

VisitLiverpool is the official tourism brand for Liverpool, attracting national and international visitors, tour operators and media from around the world to the city region.

 

Through VisitLiverpool.com, the best the region has to offer is showcased to the millions of people who visit Liverpool each year. From thousands of cultural, music and sport events to attractions, bars, shops, restaurants, and the world-famous waterfront, everything visitors need to make the most of their trip to Liverpool can be found at VisitLiverpool. 

 

With over 200,000 social media followers, VisitLiverpool plays a vital role in promoting the city region as a leading global destination to the world.  

About Liverpool Film Office

 

As the first established Film Office in Europe, Liverpool Film Office (LFO) is celebrating its 35th anniversary in 2024. This milestone anniversary follows what was the Film Office's busiest year yet (23/24), welcoming 301 productions, boosting the local economy by £43.6m and supporting 1,493 full-time equivalent jobs.

 

From Batman to Peaky Blinders, Liverpool City Region has seen it all. Liverpool remains the place to tell the most ambitious stories for screen, being the most filmed UK city outside of London.

 

Productions are benefitting from a complete film support service that includes locations, funding, crewing, facilities, studio solutions and so much more. Latest productions supported by LFO include: This City Is Ours, G'wed 1&2, The Gathering, A Gentleman In Moscow, Outlander 7, The Responder 2, Dead Hot, Sexy Beast, Such Brave Girls.

For more information please contact Sophie Shields - sshields@marketingliverpool.co.uk