Cult fragrance brand WHO IS ELIJAH announces the debut of its luxurious WHO IS ELIJAH Hotel Collection, exclusively distributed by leading hotel guest cosmetics supplier VANITY GROUP. This collaboration merges WHO IS ELIJAH's elegant and chic fragrances with VANITY GROUP's commitment to sophisticated design, superior quality, and sustainable practices.

The WHO IS ELIJAH Hotel Collection is brimming with allure and sensuality, a charming accompaniment to an in-room guest experience. Each decadent collection boasts a mischievous yet irresistible fragrance profile that aligns with the brand's unisex foundations and chic, monochromatic, modern design that offers instant elegance to any guest room.

Founded in 2018 by Australian entrepreneur Raquel Bouris, WHO IS ELIJAH disrupts traditional fragrance norms with its boundary-pushing scents that blend masculine and feminine qualities.

Releasing three captivating hotel lines from the prestigious WHO IS ELIJAH fragrance wardrobe; Nightcap, Nomad, and Morning After are set to redefine the guest experience worldwide. Crafted with rich ingredients, these fragrances promise to leave a lasting impression, allowing guests to forge unforgettable memories during their stay. 

• Nomad: Embodying spontaneity and nostalgia, Nomad captivates with its woody base harmonized by soothing notes of amber and delicate florals. This unique blend sparks intrigue and admiration, making it a conversation starter wherever it goes.
• Nightcap: Designed for the adventurous souls who embrace life to the fullest, Nightcap envelops the senses with its bold woody leather essence. Transporting the wearer to exhilarating moments filled with raw emotion, this fragrance is an ode to living passionately without regret.
• Morning After: Pier One Sydney Harbour, Autograph Collection Hotel is the inaugural venue to unveil Morning After, a fragrance that evokes the close and exhilarating feeling of the warmth of a lover's skin against yours. Memories from the night before linger eagerly, as does their scent on your skin. MORNING AFTER merges the comforting feeling of the past and exhilaration from the unknown, perfectly balanced in-between.

WHO IS ELIJAH Founder, Raquel Borris said: "I am honoured and very excited to continue the growth of WHO IS ELIJAH globally, in both our fragrance category and our luxury hotel amenities in partnership with VANITY GROUP. I can't wait to see where it lands next."

VANITY GROUP Chairman and Founder, Paul Tsalikis, added: "The collaboration with WHO IS ELIJAH marks a significant moment for luxury hospitality. As both brands originate from Sydney, we are proud to champion local excellence on a global stage. Partnering with WHO IS ELIJAH, an emerging force in the fragrance industry, exemplifies our commitment to elevating guest experiences worldwide with distinctive, locally inspired luxury.'

In line with VANITY GROUP's Mindful Beauty Project sustainability commitment, the WHO IS ELIJAH Hotel Collection champions a rigorous sustainability program. Certified to the Global Recycling Standard (GRS), the collections ensure meticulous tracking of recycled materials from source to final product, including manufacturing, distribution, and use. Additionally, the collection holds approvals from PETA and The Vegan Society Trademark, reinforcing its dedication to ethical and cruelty-free practices.

The WHO IS ELIJAH Hotel Collection will be exclusively distributed through VANITY GROUP and will feature a range of packaging options including 30ml tubes, 300ml refillable bottles, 410ml refillable bottles, 380ml non-refillable bottles, and 30g triple-milled soap.

About WHO IS ELIJAH

WHO IS ELIJAH is an independent, genderless fragrance house that believes in the power of scent to create lasting memories. With a focus on crafting unique and boundary-pushing fragrances, WHO IS ELIJAH Parfum invites individuals to explore the world of scent beyond convention and conformity.

https://whoiselijah.com.au/

About VANITY GROUP

VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides a designer playground of hotel guest amenities whilst focusing on the design, development, manufacture, and marketing.

With offices located in London, Sydney, Dubai, and Shanghai, VANITY GROUP comprises of advanced research and creative laboratories, world leading sustainability initiatives, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP'S House of Beauty spans the world's most innovative brands including KARL LAGERFELD, Jo Loves, ESPA, and KEVIN.MURPHY. VANITY GROUP is a company of choice to hotels globally.

Naomi Rheinberger
Global Marketing & Communications Director
VANITY GROUP
e: nrheinberger@vanitygroup.com