The leading global event connecting the travel industry and the media returns to London 17-18 February, over a packed two days at London's QEII Centre.

TravMedia has today launched IMM UK, with the travel industry's leading media event returning to its home at London's QEII Centre from 17-18 February 2025 for what organisers predict will be another sell-out show.

Once again the first morning of IMM is devoted to The TravMedia Summit, this year branded 'The Great Media Reset: Navigating the New Communications Age'. The conference will consider the global media sector's likely response to the threat posed by the tech giants and AI and will drill down into how this directly impacts travel journalism and travel PR.

Last year's IMM drew a record-breaking attendance of over 550 PR professionals, journalists, and influencers. Collectively the show's attendees held over 10,000 meetings, the vast majority pre-scheduled through IMM's powerful Meetings Manager platform.

Media titles whose desk and freelance writers attended included The Times, The Telegraph, The Sun, The i, Daily Mail, Independent, BBC, CNN Travel, Wanderlust, National Geographic Traveller, Condé Nast Traveller, JRNY, France Magazine, Cruise Adviser, loveEXPLORING, TTG, OutThere, Good Housekeeping, and Bella.

Regional delegations included USA (34 stands) France (30), Europe (28), Canada (12), UK (11), Australia (7), and the Caribbean (4). Industry sectors included Tour Operators/Travel Providers (13 stands), Cruise Lines (2), and Hotel Groups (9).

Now in its 13th year, IMM is established as the must-attend annual event for travel and tourism brands to meet the media, make new connections and nurture established relationships. TravMedia has announced that the first 50 exhibitor bookings will be available at special earlybird prices, with savings of up to £630 on offer (based on an existing TravMedia customer taking one stand with two delegates).

Exhibitors can book today at the show's site (www.travmedia.com/immuk).

Louise Napier, TravMedia UK's Managing Director, said: “We're eagerly awaiting what we anticipate will be another sell-out IMM. Our international exhibitor delegations were delighted with last year's show, and we recorded more media check-ins than ever. We hope to break this record again.

“This year's Summit looks at how the media needs to tackle the major threat of hostile internet brands and AI. Our topics and the top speakers involved will deliver content squarely targeted at desk editors, freelance writers, and PR professionals. It's going to create an opportunity for the sector to learn together - and of course network between sessions!”

IMM 2025 aims to provide exhibitors with an exponential return on investment from two highly productive days of activity. Timed, pre-scheduled 15-minute meetings between exhibitors and journalists remain the cornerstone of the event, in conjunction with breakfasts, sponsored IMM lunches, and socialising at the IMM evening drinks party.

Brands interested in taking sponsorship at IMM 2025 and The TravMedia Summit should contact Louise Napier at louise.napier@travmedia.com.

Ends

IMM Media Contact:

Mark Tilley

Content Manager, TravMedia UK

T: +44 (0)20 3440 8916

E: mark.tilley@travmedia.com 

IMM Event and Sponsorship Enquiries:

Louise Napier

Managing Director, TravMedia UK

T: +44 (0)20 3440 8915

E: louise.napier@travmedia.com 

IMM EXHIBITORS (2024):

AE Expeditions, Aix-en-Provence, Algarve Tourism, Amelia Island Florida, Annecy Mountains, Antigua and Barbuda Tourism Authority, Aosta Valley Tourism Bureau, Ardennes Tourism, Arizona Office of Tourism, Atlantic Canada, Atlantic Loire Valley, Austrian National Tourist Office, Auvergne-Rhône-Alpes Tourisme, Avignon Tourisme, Blackpool Pleasure Beach, Bonjour Québec, Brittany Tourism, Canada's Secrets, Catalonia - Catalan Tourist Board, Cayman Islands Department of Tourism, Centre des Monuments Nationaux, Cité du Vin, Crans-Montana Tourism, Cretan Dream Resort, Croatian National Tourist Board, Curaçao Tourist Board, Deep South USA, Destination Beaujolais, Destination British Columbia, Destination Canada, Destination Luberon, Destination Ontario, Destination Orléans Loire Valley, Destination Saint-Malo, Destin-Fort Walton Beach, Discover Saskatoon, Drifters Boating Holidays, Expedia Group, Experience Scottsdale, Explore France, Explore Worldwide, Fort Myers - Islands, Beaches and Neighborhoods, Futuroscope, G Adventures, German National Tourist Office, Gran Canaria Tourism, Grapevine & Lubbock, Texas, Greater Miami Convention & Visitors Bureau, Haute-Garonne, Hello Lille, In Vendée, Inntravel, Intrepid Travel, Italian National Tourist Board, Kentucky Tourism, Keukenhof, Kuoni, Lascaux, Latvia Travel, loveholidays, Maple Leaf Adventures, Marketing Manchester, Marseille Tourist Office, Mayenne – Sarthe, Meet Boston, Montpellier Méditerranée Métropole, Muir Hotel, Nantipa and Tabacon Thermal Resort & Spa, New Scientist Discovery Tours, New York State, NewcastleGateshead, Nice Côte d'Azur, Nîmes Tourisme, Normandy Tourism, Occitanie Tourist Board, OnlyLyon, Orascom Hotels Management, OUTRIGGER Resorts & Hotels, Parc Astérix, Pas-de-Calais, Pegasus Airlines, Philadelphia Convention and Visitors Bureau, Pierre & Vacances, Preferred Hotels & Resorts, Punta Gorda Englewood Beach, Pure Michigan, Pursuit, Puy du Fou, Ras Al Khaimah Tourism Development Authority, Rhaetian Railway, Rocky Mountaineer, Saint Lucia Tourism Authority, San Diego Tourism Authority, San Francisco Travel Association, Santa Monica Travel & Tourism, Skyscanner, South Australian Tourism Commission, Sri Lanka Tourism Promotion Bureau, Stay22, Sun Siyam Resorts, Swan Hellenic, Swiss Travel System, Switzerland Tourism, Tarn & Garonne Tourism, Tarn Tourism, Tenerife Tourism Corporation, The Inn Collection Group, This is Durham, Ticino Tourism, Toulouse, Tourism and Events Queensland, Tourism Australia, Tourism Fiji, Tourism New Zealand, Tourism Northern Territory, Tourism Nova Scotia, Tourism Tasmania, Tourism Western Australia, Travel Alberta, Travel Nevada, Travel Texas, Trentino – Italy, True Traveller, U.S. Travel Association / IPW, Universal Destinations And Experiences, Vallée de la Gastronomie, VIA Rail Canada, Vienna Tourist Board, Virgin Limited Edition, Visit Austin, VISIT DENVER, Visit Detroit, Visit Düsseldorf, VISIT FLORIDA, Visit Gibraltar, Visit Isle of Wight, Visit Las Vegas, Visit Lauderdale, Visit Orlando, Visit Pensacola, Visit Portugal, Visit Saimaa - Lakeland Finland, Visit San Antonio, Visit Saxony, Visit SLO CAL, Visit St. Pete/Clearwater, Visit Temecula Valley, Visit Tucson, Visit Victoria, Visit Wales, visitBerlin, VisitDenmark, VisitEngland, VISITFLANDERS, VisitLiverpool, VisitScotland, VISITWallonia, Wightlink - Isle of Wight Ferries, Zürich Tourism

ABOUT IMM

IMM is the world's leading event connecting the travel industry with the media. TravMedia held its first IMMs in 2013 and the concept has since expanded to all corners of the earth, with annual events now taking place in the USA, UK, Australia, Singapore, Germany, France, and Brazil. Media and PR delegates enjoy pre-scheduled appointments, with attendees creating and optimising their meetings programme through TravMedia's intelligent Meetings Manager platform.

Upcoming events include IMM Asia in Singapore on 21-22 October; IMM North America on 22-23 January 2025; IMM Australia on 13-14 February 2025; IMM UK on 17-18 February 2025; IMM Germany on 3 March 2025; IMM France on 12 March 2025; IMM Brazil on 11 April 2025. A new IMM Middle East is scheduled for May 2025.

For more information and registration for IMM events, visit travmedia.com/imm or email imm@travmedia.com. 

ABOUT TRAVMEDIA

The technology developed by TravMedia has become the essential platform connecting journalists and PR professionals worldwide, enabling them to connect and share information to help maximise their productivity and generate outstanding results.

Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is an unrivalled global-local concept uniting media and travel PRs. The platform operates in regional silos worldwide – each a thriving online community within the parent global network - enabling users to network and share press releases, images, video, media stories, and ideas and so develop long-lasting professional relationships.

TravMedia connects more than 25,000 travel media and influencers with over 20,000 travel brand PRs worldwide. TravMedia.com provides local and global travel newsfeeds, online newsrooms, press centres, Journalist Alerts, Updates, media Stories and a Map recording media trips. To learn more and register for TravMedia, visit travmedia.com.