6th September, 2024 

Destination Canada takes Radical Openness to the Financial Times Weekend Festival in London, UK

On September 7th, in  the grounds of Kenwood House , Hampstead,  London,  the movers and shakers of UK business, culture and media gather for an annual Financial Times (FT)  Weekend Festival.

Destination Canada will be at the 2024 festival  as the Official  Destination Partner, showcasing its radical openness to the  FT Audience.  Adventurer Dianne Wheelan, who completed a 24,000 KM trek will be on the travel stage talking about  her '500 days in the Wild' cross Canadian journey whilst techies will be checking in with Aiden Gomez, AI entrepreneur. Attendees will also get  a taste of  6 Canadian wines chosen  personally for the event by the  internationally renowned FT Wine writer Jancis Robinson via a tutored tasting , and on arrival, visitors will get a sweet taste of Canada courtesy of a Nanaimo bite.  

Guests will also be invited to step into a QR code led photo booth for a personalised photo postcard , created specifically for them on site,  suggesting a Canada holiday  itinerary courtesy of tour operator  exhibiting partners Canadian Affair and Audley Travel, who will also be on site to interact with the audience first hand, evaluate Canada interest and secure future bookings.  Typically  the event attracts between 3000 – 4000 attendees over the day , mostly paying over £100.00 per ticket.

The Financial Times has been a cornerstone of the work of Destination Canada  to reach  British and global  travellers with an ongoing Canada story through content tailored specifically to this audience. Being present at this  prestigious  event to bring  the Canada brand  to life in person through engagement and activation , was a natural evolution of  the partnership and one they look forward to developing further. 

Find out more via Financial Times Weekend Festival 7 Sept - A Financial Times Live Event (ft.com)

For more information on Dianne Wheelan : 500 DAYS IN THE WILD – Dianne Whelan

For more media information please contact Ms. Nim Singh, Media and PR Manager, Destination Canada  care of singh.nim@destinationcanada.com 

(Not for publication)