Kuala Lumpur, 4 September 2024 – Malaysia Aviation Group (MAG) is honoured to once again be appointed as the Official Airline Partner and Premier Sponsor for Malaysia's largest international travel fair, MATTA Fair 2024. Taking place from 6 to 8 September 2024 at the Malaysia International Trade and Exhibition Centre (MITEC), this landmark event organised by the Malaysian Association of Tour & Travel Agents (MATTA) will showcase MAG's largest ever participation with an extensive range of travel promotions and unique offerings from airlines to travel and lifestyle products including Malaysia Airlines, Firefly, MASwings, Journify and Enrich. 

Passengers can take advantage of discounts of up to 30% on airfares for both Economy and Business Class on all Malaysia Airlines flights, and on all seats on Firefly. This exclusive offer is available from 5 to 16 September 2024 on the airline's online platforms, for immediate travel until 31 August 2025. In addition, Enrich members can take advantage of priority booking on 4 September 2024, a day before the sale begins and also get a discount offer of 5,000 points off when they fully redeem with Enrich points on Enrich Hotels. For further cash savings, EnrichMoney card holders, and AmBank Enrich Visa Credit Card holders can enjoy an additional 5% discount, 5X EnrichMoney Points, and 2X Bonus Enrich Points, respectively. 

What to Expect at the MAG Arena:
Beyond flight promotions, attendees can look forward to unique experiences when visiting the MAG Arena spreading across 11,000 square feet of space:

i) Signature product display in virtual high definition: delegates can explore the airlines' A330neo cabin in Virtual Reality (VR), featuring the innovative Collins Aerospace Elevation Business Class seats and the award-winning Recaro CL3810 Economy seats. Plus, attendees can enjoy a surprise Augmented Reality (AR) filter on their phone at the booth and immerse themselves in the airline's first 360° cabin walk-through.

ii) Up-close and personal with sports legends: Attendees can come and meet Manchester United Legends exclusively at the MAG Arena! An exclusive chance to connect with heroes and enjoy fun games at Malaysia Airlines' Global Sports Partners zone.

iii) Unlock the future of travel: Attendees can step into MAG's AI photobooth and instantly appear at their dream destinations powered by Google Gemini's advanced technology. What's more, they can create their perfect itinerary effortlessly with its AI-powered trip planner. By just entering travel details - destination, companions, duration of stay, budget and attendees can receive a personalised itinerary.

The MAG Arena will also include meeting spaces that can accommodate over 100 visitors and industry partners at any point in time. This year, the airline is planning to seal deals and deepen cooperation with a multitude of tourism boards, trade partners, technology providers and other entities within the travel and tourism eco-system, signalling its confidence in the future of the industry.

As the premier sponsor, the MAG Arena promises an unparalleled experience, featuring a multitude of engaging activities, exclusive developments, and the chance to win exciting prizes. Attendees will be among the first to discover exciting new developments from MAG, with a variety of experiences designed to captivate and delight visitors throughout the event. 

A highlight of the event would be the much-anticipated Buyers Contest, jointly organised by Malaysia Airlines and MATTA, where a total of 23 return tickets will be awarded, including Business Class tickets to London and Da Nang, and Economy Class tickets to Japan and Vietnam, among other exciting destinations.

The MAG Arena is located on Level 3 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur from 6 – 8 September. Attendees can Join MAG at MATTA Fair 2024 for an exceptional experience for an unforgettable journey and exclusive offers!

                                                                                                    -ENDS-

Malaysia Aviation Group (MAG) is a global aviation organisation comprising three focused business portfolios from Airlines, Loyalty and Travel Services (LTS) and Aviation Services. 

Its current Airlines business portfolio that serves the global, domestic and segmented market comprises Malaysia Airlines – the national carrier of Malaysia, Firefly and MASwings – the regional airlines focused on serving communities across Malaysia, and AMAL by Malaysia Airlines – leading one-stop pilgrimage travel solutions centre. 

MAG also focuses on Aviation Services business such as maintenance, repair and overhaul (MRO), cargo, ground handling and training that houses MAB Engineering, MASkargo – one stop cargo logistic and terminal operations service provider, AeroDarat – one-stop ground handling solution provider and Malaysia Airlines Academy – one-stop Aviation and Hospitality Centre of Excellence. 

The Loyalty and Travel Services (LTS) business portfolio focuses on providing end-to-end travel solutions and loyalty programmes, complementing its established strength and expertise in the airline and aviation service businesses. It comprises Journify - the integrated one-stop travel and lifestyle digital platform, Enrich – the award-winning Travel & Lifestyle Loyalty Programme of Malaysia Airlines; and MHholidays and Firefly Holidays – the tour operating arm for the Group. 

With the clear business portfolios, MAG is set to achieve its vision anchored on becoming Asia's Leading Travel and Aviation Services Group, focused on delivering highly customised, end-to-end travel solutions by 2025.