Byron Bay, Australia - 4 September 2024: Crystalbrook Byron and Stone & Wood are tapping into the creative genius of beer lovers everywhere with the launch of their 'Name the Beer' contest. If you've got a knack for clever names and a love for local brews, this is your chance to make your mark—and win big! 

Crafted using sustainable grains, local finger lime, and Lilli Pilli, this unique brew captures the fresh essence of Byron Bay with a slightly fruity, tart, and cinnamon-spiced flavour profile. The collaboration between Crystalbrook Byron and Stone & Wood reflects both brands' commitment to sustainability and community, with a portion of the beer's sales supporting Stone & Wood's InGrained Foundation. 

Stone & Wood, a local Byron Bay and Murwillumbah brewery, has been making waves across Australia and globally since 2008. Known for their dedication to quality, community, and sustainability, Stone & Wood is also proudly B Corp certified, demonstrating their commitment to the highest social and environmental standards. 

“We're excited to partner with Stone & Wood on this special beer that truly embodies the spirit of our local community,” said Pascale Rocher, Area Director of Marketing at Crystalbrook Byron. “This contest is a fun way to engage our community and celebrate the unique flavours of our region.” 

If your name takes the top spot, you'll be sipping on your very own legacy during a luxe weekend getaway at Crystalbrook Byron. Imagine lush rainforest, sandy beaches, and a cold one with your name on it. It's the ultimate Byron Bay escape, and it could all be yours. 

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How to Enter: 

The contest is simple. Participants can enter by signing up for Crystalbrook Crowd and submitting their beer name idea via the online entry form at crystalbrookcollection.com/byron/special-offers/name-the-byron-beer. The contest officially kicks off on September 5th, with entries closing on October 3rd, 2024. The winner will be announced on October 5th. 

For further information:    

Pascale Rocher 

Area Director, Crystalbrook Byron and Crystalbrook Vincent 

m: +61 436 948 073 

e: pascale.rocher@crystalbrookcollection.com 

 

Elly Hawkins 

Marketing & Communications Manager, Crystalbrook Byron and Crystalbrook Vincent 

m: +61 476 560 098 

e: elly.hawkins@crystalbrookcollection.com   

 

About Crystalbrook Byron  

Nestled in 45-acres of magical subtropical rainforest, Crystalbrook Byron is a celebration of nature, responsible luxury and the local environment. Offering 92 guest suites, each with its own front and rear Verandah, the Resort works with its surrounding landscape to offer guests an immersive experience in nature. Featuring signature restaurant, Forest, Eléme Day Spa, daily yoga classes, tennis court and infinity pool, Crystalbrook Byron is proud to offer sustainable luxury loved by locals and travellers alike. 

 

About Stone & Wood and Ingrained Foundation 

Born and raised in Byron Bay, Stone & Wood are the brewers of the original Pacific Ale - a unique beer inspired by its home on the Pacific Ocean using all Australian barley, wheat and Galaxy hops. As Australia's first B Corp accredited brewery, Stone & Wood is dedicated to sustainable brewing practices, quality beer and supporting the local community. Ingrained Foundation is a not-for-profit funding platform taking an interconnected and collaborative approach to improving social and environment wellbeing, on Bundjalung Country - Northern NSW. Donations from the community are pooled, directing them back to grassroots not-for-profits who are making meaningful change. 

 

About Crystalbrook Collection Hotels & Resorts 

Crystalbrook is one of Australia's leading sustainably considered and innovative independent hospitality companies. Each hotel in the portfolio carries an authentic expression of its location, a passion for responsible luxury, considered design and a twinkle of fun for a uniquely enriching experience. 

 

Crystalbrook's portfolio includes:  

• Crystalbrook Riley, Cairns, Queensland  

• Crystalbrook Albion, Sydney, New South Wales  

• Crystalbrook Byron, Byron Bay, New South Wales 

• Crystalbrook Bailey, Cairns, Queensland  

• Crystalbrook Flynn, Cairns, Queensland  

• Crystalbrook Kingsley, Newcastle, New South Wales 

• Crystalbrook Vincent, Brisbane, Queensland 

• Crystalbrook Sam, Adelaide, South Australia (opening 2026) 

• Crystalbrook Canberra, Australian Capital Territory (opening 2027) 

 

Affiliate Hotel 

• Sydney Harbour Hotel - George St, The Rocks, Sydney, New South Wales 

The Group also owns and operates a collection of seventeen restaurants and bars and three Eleme Day Spas. 

 

Responsible Luxury 

Responsible Luxury and sustainability are at the forefront of the way Crystalbrook thinks and operates. At a glance: 

• Operating a single use plastic free environment. No plastic straws, water bottles or single use bathroom amenity bottles (in the past two years the Group has saved over four million plastic bottles from entering landfill) 

• Use of technology, such as in-room iPads and mobile check-in to create paperless environments and experiences 

• Use of recycled and upcycled materials. Examples include key cards made from recycled wood, coat hangers made from recycled paper and toothbrushes made from sugarcane and corn starch.  

• Working towards a target of sourcing 80% of fresh produce from within a three-hour drive of each hotel 

 

Crystalbrook Collection and Ghassan Aboud Group 

Crystalbrook Collection is part of Ghassan Aboud Group owned by international entrepreneur and philanthropist Ghassan Aboud. The group is a multi-business conglomerate engaged in automobiles, real estate, hospitality, FMCG, food, retail, bespoke catering, media and logistics. In business for more than two decades, the group operates from its global headquarters in the United Arab Emirates with offices in Australia, Belgium, Jordan and Turkey.