Vestmar PR will lead the communications efforts to elevate skiScandinavia's brand presence and emphasize their services, products and stand-out knowledge of the region. Vestmar PR will not only leverage its expertise in ski destinations, but also tap into its Scandinavian DNA to bring Scandinavian skiing culture to the forefront in the UK. 

Vestmar PR will highlight:

• Long snow secure season and quality of resorts infrastructure
• Easy access & short transfers
• Ideal for families & multi-generational holidays
• Tailor made holidays by Scandinavian destinations specialists

 Ben Nyberg, Managing Director at skiScandinavia stated, "We're really excited to work with Vestmar PR to share the magic of Swedish and Norwegian skiing with UK winter sports lovers. This partnership allows us to combine our passion for skiing and common love of Scandinavia in order to drive forward our PR work and further boost the steep increase in UK skiers looking to ski in snow sure Scandinavia.”

Why Ski in Scandinavia?

For guaranteed snow and skiing suited to all abilities, there is only one way to go and that is north. Scandinavia is not only the birthplace of skiing itself, it is also the future of ski holidays with unparalleled snow conditions. Resorts in Sweden and Norway offers terrain suitable for all abilities and come with World Class ski instructors with a high level of spoken English.

How to get there and possibly the shortest transfer in the business?

Getting there couldn't be easier. Since 2019 Swedish & Norwegian resorts have been served by Scandinavian Mountains Airport with skiScandinavia's direct charter flights from London Gatwick Airport in the half-term and Easter breaks. From February 2025, Scandinavian Airlines (SAS) will be commencing a direct weekly service from London Heathrow to Scandinavian Mountains Airport. Having arrived at the airport, the resort of Hundfjallet (Sweden) is under 10 minutes away and is potentially one of the shortest transfers in the world! Alternatively, Oslo is the nearest airport with various airlines offering direct flights from UK airports. Transfers from Oslo to the resort of Trysil (Norway) is just under 2 hours and to the resort of Stöten (Sweden) is around 2.5hrs.

Dreaming of a white Christmas?

To experience a White Christmas and of course the infamous Scandinavian 'Hygge' at its best, snow secure Christmas packages with skiScandinavia is the perfect choice. Once arriving into the resorts, you will be met by a magical Christmas Wonderland where no-one else celebrates Christmas quite like the Scandinavians - twinkling fairy lights, candles, comforting warm drinks, cosy cabins and the hygge-feeling is at its peak. Prices start from £1255pp.

Where better to learn to ski?

With a high calibre of English-speaking ski instructors and infrastructure, skiScandinavia offers the best beginner product for how to learn to ski in a relaxed, un-pretentious and safe environment, which is the best foundation to experience the thrill, excitement and fun of skiing. No more so than in the Swedish resort of Stöten, which is home to skiScandinavia's exclusive funSki ski groups. funSki is a collaboration with the local ski school and is exclusive to skiScandinavia clients – so all English-speaking children, 3-hour morning lessons, and smaller group sizes than 'normal' ski school. All small ski school groups are based on ability and age, and are designed to have fun whilst learning and improving technique.

Other news

From September onwards skiScandinavia has entered an agent partnership with Travel Counsellors, enabling agents to introduce Scandinavian ski holidays to more discerning winter sports enthusiasts and help them to discover one of the friendliest places to ski in the world.

For more information about skiScandinavia, visit www.ski-scandinavia.co.uk