Visit La Palma appoints AVIAREPS for market trade and media services in the UK and Ireland

London, 2 September, 2024 - AVIAREPS, the world's leading international representation, marketing and communications company for tourism PR and marketing, aviation, hospitality, and food & beverage brands, has been appointed by Visit La Palma. The appointment, which came into effect on 1 August, makes AVIAREPS responsible for market trade, and media services in the UK and Ireland.

AVIAREPS, the global leader in tourism, aviation and hospitality representation with 70 offices in 68 countries around the world, has extensive experience in promoting destinations. Two-year partnership with Visit La Palma demonstrates a strong commitment to enhancing media visibility, creating awareness and promoting diverse tourism products in the UK market. In addition, AVIAREPS tourism expert team will also promote Visit La Palma's efforts in responsible tourism, safety and security, an aspect that is becoming increasingly important to UK and Irish holidaymakers.

Raquel Rebollo Morera, Island Minister for Tourism said: ''We are thrilled to announce our new partnership with AVIAREPS, who will now represent La Palma, La Isla Bonita, in the UK. We warmly welcome British visitors and holidaymakers to discover La Palma, a destination brimming with experiences. We firmly believe that our island is among the top holiday choices for British tourists seeking relaxation, nature, and outdoor adventures. La Palma offers a small, safe, and charming escape with an abundance of experiences waiting to be explored. Through our collaboration with AVIAREPS, we aim to enhance La Palma's visibility in the UK and Ireland, key markets for us.''

Katerina Tomina, General Manager AVIAREPS UK & Ireland: “We are excited to announce our partnership with Visit La Palma, bringing the enchanting story of the 'Isla Bonita' to the UK and Irish markets. With its indescribable skies, breath-taking waters, and the world-renowned UNESCO Biosphere Reserve, La Palma is a treasure trove of natural wonders waiting to be discovered. We are excited to share the island's secrets and unique experiences with UK and Irish travellers, inviting them to explore the beauty and serenity that define La Palma, to inspire new adventures in one of the world's most captivating destinations."

 La Palma, the steepest island in the world is defined by distinctive and contracting landscapes, where imposing volcanoes, dense forests, unique beaches, and star scattered skies create a balanced synergy, rightfully named 'La Isla Bonita' (the Pretty Island).  Located in the Canary Islands archipelago in the Atlantic Ocean, La Palma is different from the rest of the islands for its natural wealth, ideal backdrop to an array of activities throughout the territory of 708 km2. Listed as World Biosphere Reserve by UNESCO, La Palma is also a world-class stargazing hotspot, adding to an extensive and versatile network of trails.

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About La Palma

The Servicio de Turismo del Cabildo de La Palma (Visit La Palma) is a tourism organisation founded to promote identity and increase reputation of La Palma tourism and is in charge of the overseas marketing of La Palma as a holiday destination. Like the rest of the Canary Islands, it works shoulder to shoulder with Promotur Turismo de Canarias, an entity attached to the Department of Tourism of the Regional Government of the Canary Islands.

About AVIAREPS 

AVIAREPS is the world's leading international sales, marketing and communications company for travel and lifestyle brands. Since the company's founding in Germany in 1994, its talented team of local travel experts has helped more than 250 clients grow their business around the world, utilizing the group's diversified service portfolio that encompasses everything from GSA and public relations services, to IT, web design and virtual events. The AVIAREPS global network now spans 70 owned offices in 68 countries and on six continents.

For more information about how our local expertise and global reach can help your business grow around the world, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

For high-resolution images, logos and more information about La Palma please contact Ivana Shiell, PR Manager: IShiell@aviareps.com