Singapore – 26 August, 2024 – Coty Travel Retail is excited to announce it has partnered with Valiram and W Singapore – Sentosa Cove to launch “Lancaster Monaco French Riviera Club,” an interactive pop-up space that brings the Lancaster suncare range to life through a series of immersive activations and experiences.

From August 19 to September 19, guests at W Singapore – Sentosa Cove will have the exclusive opportunity to experience the Lancaster Monaco French Riviera Club, from themed displays and installations in the hotel lobby to branded merchandise, buoys, umbrellas, and sunbeds stationed by the iconic WET Deck, inviting guests to immerse themselves in every facet of the Lancaster experience.

“The Lancaster Monaco French Riviera Club at W Singapore – Sentosa Cove is an exciting retailtainment celebration that brings to life all that Lancaster has to offer through a series of engaging activations,” said Guilhem Souche, SVP of Global Travel Retail at Coty. “This exclusive pop-up further underscores Coty Travel Retail's commitment to creating highly immersive experiences for consumers, enabling them to interact with beloved products and collections in new, exciting ways.”

Mukesh Valiram, Executive Director of Valiram, expressed his excitement about the launch of Lancaster pop-up in Singapore, witnessing another successful collaboration with Coty in presenting Lancaster to the beauty halls in Singapore & Kuala Lumpur International Airport, Malaysia. “We believe that visiting our store will be an unforgettable experience, allowing customers to fully engage with the brand and discover all that we have to offer,” he said.

"We are thrilled to collaborate with Lancaster to bring the essence of the French Riviera to W Singapore – Sentosa Cove," said Christian Metzner, General Manager of W Singapore – Sentosa Cove. "This partnership perfectly aligns with our vision of offering vibrant and luxurious experiences to our guests. The Lancaster Monaco French Riviera Club at our WET Deck not only enhances our day club atmosphere but also brings a unique touch of chic sophistication. It's a very promising collaboration that promises to elevate the visibility and allure of both brands."

At the heart of the pop-up experience is the Lancaster Monaco French Riviera Club Full Light Technology Sundial, an innovative installation situated by the WET Deck that leverages the concept of the sundial to educate consumers on the importance of sun protection. The pop-up also features a themed vending machine where consumers can sample a range of Lancaster's signature suncare products. Guests can also access a unique photobooth featuring the Lancaster Monaco French Riviera Club logo, providing a new space for visitors to commemorate their vacation experience.

Some hotel guests will also have the opportunity to be part of an exclusive Lancaster drop activation, receiving bespoke Lancaster bags they can use during their stay.

For more information, please visit: https://www.wetdecksg.com/happenings

High-resolution images and e-flyer: click here

About W Singapore - Sentosa Cove

W Singapore - Sentosa Cove is an iconic luxury resort located on Sentosa Island, Singapore. With its stunning design, exceptional amenities, and unparalleled entertainment options, the resort offers guests a unique and immersive retreat. From its stylish accommodations and world-class dining venues to its vibrant nightlife and rejuvenating spa experiences, W Singapore - Sentosa Cove caters to the discerning traveler seeking a truly extraordinary escape. For the latest updates and happenings, please visit W Singapore - Sentosa Cove's official website, and follow us on Facebook and Instagram.

About Coty Inc.

Founded in Paris in 1904, Coty is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 125 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to protecting the planet. Learn more at coty.com or on LinkedIn and Instagram.

About Valiram

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specialising in the textile trade. Today, Valiram is Southeast Asia and Oceania's leading luxury and lifestyle retail specialist with presence in Australia, Hong Kong, Indonesia, Macau, Malaysia, Philippines, Singapore and Thailand. Operating approximately 400 stores, the group which has rapidly expanded represents international brands across various categories, from fashion and accessories, timepieces and jewellery, perfume and cosmetics to sports, confectionery and F&B. Its portfolio comprises internationally renowned brands such as Chloe, Michael Kors, Steve Madden, Tory Burch, Rolex, Bath & Body Works and Victoria's Secret. Creating world-class retail environments that offer compelling and luxurious shopping experiences is Valiram's hallmark, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region. Discover more at www.valiram.com

About W Hotels

Born from the bold, 24/7 culture of New York City, W Hotels has redefined hospitality for over two decades, breaking the norms of traditional luxury wherever the iconic W sign lands. With more than 60 hotels around the globe, the detail-driven design, iconic Whatever/Whenever service and buzzing, signature Living Rooms create an experience that is often imitated but never matched. Dynamic and invigorating, the brand celebrates each travelers' desire to uncover the destination through a lens that is distinctly W. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.