Adventure card game Getting Lost is tapping into the growing demand for digital detox experiences by offering a series of travel and adventure games for every occasion, inspiring Australians and beyond to embark on exciting new adventures.

Launched in 2018, Getting Lost is a card game that encourages people to beat the boredom and explore the world around us. The game has more than 30 varieties and counting including decks suited for girls' trips, families, couples, pets and the hugely popular Aussie edition.

Getting Lost founder and CEO Cat Macnaughtan said taking the game back to basics with a physical deck of cards is a reminder to take a break from screens and get out of the house.

“What began as a travel blog has evolved into a card game designed to inspire exploration beyond the usual spots. I never anticipated it would gain such traction, but there's a clear demand for a digital break, with a resurgence in classic games that encourage new adventures and discovering unfamiliar places," Cat said.

“Getting Lost is co-designed with the community, relying on the feedback and loyalty of our customer base to improve deck offerings. We have a game for every occasion, and we deeply value the inclusions and insights that we receive.

"Australia has welcomed us with open arms, and I'm excited about the business opportunities that are already emerging.”

Getting Lost packs are sold both direct and via distributors, with 100 stockists in Australia alone. Getting Lost is most popular in Australia and New Zealand, with further enthusiasts in the United States.

“We're super excited to see what the future holds and what the community wants next. We've just launched the Business Edition and Decluttering Edition, with the latter becoming super popular for people who feel overwhelmed by decluttering and want to tackle it in fun, bite-sized chunks,” Cat said.

“Getting Lost also makes for the perfect, out-of-the-box gift. With Father's Day coming up, The Dad's Edition is a great way for the whole family to come together and find hidden gems off the beaten track.”

To get in on the action, check out the range of Getting Lost decks at gettinglost.co.nz, and join us on Facebook and Instagram.

-ENDS-

For more information, imagery or to arrange interviews, please contact:

Emily Stojcevski

Soda Communications
E: emily@sodacommunications.com.au | M: 0409 552 913