VERNON, BC, August 21, 2024 - Lynn Henderson Public Relations (LHPR) is proud to announce its new partnership with Destination Silver Star, one of British Columbia's premier year-round mountain resorts. As the new PR Agency of Record, LHPR aims to enhance Silver Star's brand presence and promote its unique offerings to a broader audience.

Lynn Henderson, the founder of LHPR, stated, “We are thrilled to represent Destination Silver Star, a destination that perfectly embodies adventure, culture, and community. LHPR is dedicated to showcasing the vibrant experiences and unmatched natural beauty that Silver Star offers.”

About Destination Silver Star: Located in the heart of BC's Okanagan Valley, Silver Star is a beacon for adventure enthusiasts and families alike. Renowned for its extensive winter sports terrain and summer activities, Destination Silver Star offers:

• Winter Sports Paradise: With 3,282 acres of skiable terrain, Silver Star features 132 powder runs and Canada's largest continuously groomed network of cross-country ski trails.
• Summer Thrills: Home to Canada's second-largest bike park, Silver Star provides over 139 kilometers of trails, 400+ jumps, and 870+ berms for mountain biking aficionados.
• Cultural and Family-Friendly Events: Hosting events like the Crankworx Summer Series, the Summer Music Series, and the Beer and Cider Fest, Silver Star brings together the community and visitors alike with a lively spirit and authentic sense of place.
• Greater Vernon Winter Carnival: The second largest winter festival in North America, the Greater Vernon Winter Carnival is held every February and provides a fun-filled schedule of parades, ice sculpture competitions, and live performances.
• Unique Dining and Art: From high-elevation dining via snow cat at Paradise Camp to contemporary art exhibits at Gallery Odin, Silver Star offers rich cultural experiences.
• Improved Access: With the introduction of new flights into Kelowna International Airport (YLW) from Los Angeles (LAX) and Seattle (SEA), reaching Silver Star is now even more convenient for U.S. travelers.

This announcement marks an exciting new chapter for both Destination Silver Star and Lynn Henderson Public Relations, promising a fruitful collaboration that will elevate Silver Star's profile as a top destination in British Columbia.

For more information about Destination Silver Star, please visit www.destinationsilverstar.com.

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About Lynn Henderson Public Relations:
LHPR is a boutique PR agency specializing in travel, lifestyle, and hospitality sectors. Founded by Lynn Henderson, a PR professional with over two decades of experience, the agency is known for creating compelling narratives that resonate with media and consumers alike. LHPR's client roster includes renowned brands in Tofino, Whistler, Vancouver and now Vernon, reflecting its commitment to excellence and impactful storytelling.

About Destination Silver Star

Centrally located in the heart of B.C.'s Okanagan Valley rests Silver Star Mountain in the Monashee Mountain Range. The vibrant Village is a beacon for adventure in the mountains, and the people are its heart and soul. Big ideas and boundless energy inspired by the “Silver Queen” mine and first ski turns in the early 1930s. Nearly a century later, the same spirit is championing a thriving destination resort on the cusp of its next chapter. Founded in 2021, Destination Silver Star is a not-for-profit, membership-based organization representing accommodations, attractions, restaurants, retail, and homeowners.

Contact:
Lynn Henderson
Principal
Lynn Henderson Public Relations
Email: Lynn@LynnHendersonPR.com
Website: lynnhendersonpr.com/