Hoseasons is seeing a surge in demand for summer staycations after teaming up with TV presenter Josie Gibson to promote UK holidays as part of its 80th anniversary celebrations.

Total summer bookings were up 28% year on year last week* with web traffic reaching an 18-month high as the brand launched a six-figure PR and marketing campaign in partnership with the popular This Morning host.

Known for her love of family and UK holidays, the former Big Brother winner shared her favourite staycation experiences to inspire holidaymakers to take their own Great British break as part of a multi-channel activation across radio, social media and the Hoseasons website.

Josie was also on hand to help give away thousands of pounds worth of holiday vouchers when the company took its very own Hoseasons-branded ice cream van to Whitby and Scarborough last week to raise awareness of the company's Ultimate Summer Sale.

The partnership comes in the same week that Hoseasons reported a 23% YoY increase in the number of people searching for 'Last-minute holidays', and published survey data showing that more than half the population (53%) are planning to take one or more staycations this year.

Gemma Brown, General Manager at Hoseasons, says: “Our partnership with Josie has been perfectly timed to make sure Hoseasons is front of mind for the increasing number of Brits who are leaving it late to book their summer break. Her genuine enthusiasm for UK holidays has really shone through and clearly inspired customers to go on their own spontaneous summer staycation adventures!”

The poll established the reasons Brits love a staycation with nearly a third (29%) citing short travel distances, a quarter citing convenience, and 28% citing affordability.

Those surveyed also said they love the nostalgia of a UK holiday, with 35% wanting to recreate memories of childhood breaks with their own families.

Commenting on the survey findings Josie said: “For me, a UK staycation is all about making memories and having the ability to relive those magical moments from childhood. This summer, I'm looking forward to taking my family to some gems right on our doorstep.”

Josie will be embarking on her very own Great British staycation tour with Hoseasons next month when she'll be visiting some of the nation's best loved holiday parks, and sharing her experiences along the way.

Last week's strong direct sales performance for Hoseasons was mirrored in the Trade with agency bookings up 14% year on year.

Hoseasons' Ultimate Summer Sale ends on August 5. 

Families and groups looking to get away together this summer should consider:

Priced based on 2 adults, 2 children travelling in August 2024.

Cornwall – Piran Meadows Resort, Newquay, North Cornwall (Hoseasons: SUML)

Stay 4-nights in August from £635 with check in on 12th August. (Was £901 – save £266!)

An ideal destination for active families and groups, nestled in the picturesque North Cornwall countryside near Newquay's renowned beaches and attractions like the Eden Project and Falmouth. This award-winning resort offers extensive on-site activities, from archery to laser clay shooting, catering to all ages. The resort's stylish bar, restaurant, and comprehensive amenities, including an indoor pool and spa, ensure a comfortable stay.

Lake District – Keswick Reach Lodge Retreat, Bewaldeth, Keswick, Cumbria (Hoseasons: KESW)

Stay 4-nights in August from £555 with check in on 12th August. (Was £794 – save £239!)

Keswick Reach Lodge Retreat in the Lake District is perfect for groups, couples or families seeking a serene getaway. Located amidst breathtaking natural beauty, it offers luxurious lodges equipped with modern conveniences. Guests can enjoy the on-site spa, fitness suite, and an array of outdoor activities like hiking and cycling. Its prime location near Keswick and Derwentwater provides easy access to local attractions, making it an excellent choice for a memorable family holiday.

Scotland – Mouswald Lodge Park, Mouswald, Dumfries, Southwest Scotland (Hoseasons: MOUS)

Stay 4-nights in August from £545 with check in on 19th August. (Was £779 – save £234!)

Mouswald Lodge Park in Scotland is ideal for those looking for a peaceful nature-based retreat. Found in picturesque Dumfries and Galloway, it features spacious lodges with luxurious interiors. The park offers activities such as fishing, hiking, and cycling, ensuring there's something for everyone. Its beautiful surroundings and proximity to historical sites and natural attractions make it a perfect destination for those looking to explore Scotland's scenic beauty.

For more information on bookings and to take advantage of Hoseasons special offers, visit hoseasons.co.uk or call 0345 498 6060

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Notes to Editors 

* Week commencing 15th July 2024 – 21st July 2024.

Research data cited is the result of a 2,000 person nationally representative consumer survey conducted 04.06.2024 - 06.06.2024 in partnership with Opinion Matters. Opinion Matters abides by and employs members of the Market Research Society which is based on the ESOMAR principles.

Hoseasons is one of the UK's leading self-catering accommodation specialists, with more than 30,000 places to stay in coastal and countryside settings throughout Britain.  From lodges and parks, to boats, cottages and apartments, the brand offers the widest available range of self-catering holidays in the UK. Hoseasons accommodates more than 2.1 million holidaymakers and more than 170,000 pets every year and is part of Awaze - Europe's leading managed vacation rentals and holiday resorts business. For additional information visit www.hoseasons.co.uk

For further media information please contact the Hoseasons Press Office press@thissrl.co.uk