VANITY GROUP, a Global Hotel Essentials Provider, is thrilled to announce the exclusive launch of Grown Alchemist Hotel Collection, a pioneering biological beauty brand renowned for its innovative skincare solutions. This collaboration seamlessly blends Grown Alchemist's commitment to high-performance, clinically proven formulations with VANITY GROUP'S dedication to sophisticated design, superior quality, and sustainable practices.

Founded in 2008 in Australia, Grown Alchemist offers a unique approach to skincare, harnessing the power of advanced plant and biotech ingredients that work in harmony with your skin biology for optimal absorption and transformative results. The brand's formulations are designed to support skin health from head to toe, catering to all skin types impacted by modern living.

The Grown Alchemist collection, available exclusively through VANITY GROUP in Australia and New Zealand, includes 40ml and 100ml tubes, 30ml and 50ml bottles, 500ml refillable solutions, and 300ml resin and non-refillable bottles. Guests will enjoy an array of luxurious products, including shampoo, conditioner, body cleanser, body cream, hand wash, and hand cream.

Grown Alchemist is celebrated globally, available in over 40 countries, and featured in premier retailers such as Sephora and David Jones, alongside elite five-star hotels and spas.

Paul Tsalikis, Chairman and Founder of VANITY GROUP said: “We're excited to welcome Grown Alchemist to our collection. This Australian-made range offers guests high-quality skincare with a focus on sustainability. By bringing Grown Alchemist to hotels across Australia and New Zealand, we're providing guests with products that combine natural ingredients and effective results.”

Anna Teal, CEO of Grown Alchemist, expressed enthusiasm about the partnership: “Working with fantastic partners is an important pillar of our growth plans. We are excited to work closely with VANITY GROUP on this next phase of brand building within our home market Australia, and in New Zealand, extending our hotel amenity program globally.”

Each product uses advanced plant and biotech formulas that work in harmony with your skin biology, delivering exceptional results and making Grown Alchemist the ideal choice for an elevated guest experience.

About Grown Alchemist
Skin impacted by modern living needs biological beauty.
Grown Alchemist creates advanced plant + biotech formulas which work in harmony with your skin biology to optimize skin function.
Better absorbed. Better utilised. Better results.
HEALTH = FUNCTION = BEAUTY.

About VANITY GROUP
VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides a designer playground of hotel guest amenities whilst focusing on the design, development, manufacture, and marketing.

With offices located in London, Sydney, Singapore, Dubai, and Shanghai, VANITY GROUP comprises of advanced research and creative laboratories, world leading sustainability initiatives, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP'S House of Beauty spans the world's most innovative brands including KARL LAGERFELD, Jo Loves, ESPA, and KEVIN.MURPHY. VANITY GROUP is a company of choice to hotels globally.

Naomi Rheinberger
Vice President Sales & Marketing
VANITY GROUP
e: nrheinberger@vanitygroup.com