Their Majesties The King and The Queen of Denmark will be cutting the ribbon when VisitDenmark formally opens the doors to The Denmark Pavilion in Paris on July 25th. 

With attendance from both Their Majesties, the Danish ambassador to France Michael Starbæk Christensen and a number of invited guests, plans have been made for a prominent opening of The Denmark pavilion.  

The pavilion is housed in historic surroundings in the Maison du Danemark, and in the weeks during the Olympics, VisitDenmark brings together the essence of Denmark in collaboration with a wide range of partners.   

We are very happy that with its participation the Royal Palace is helping to shed light on the story of Denmark represented at The Denmark pavilion. Denmark is a small country with room for big ideas, and we would like to reflect that with the window to Denmark that we have created, says CEO of VisitDenmark Katja Moesgaard.  

The Denmark pavilion formally opens the day before the opening of the 33rd Olympic Games.   

The Games attract the 10,000 athletes from around the world, but also millions of tourists who come for both the sport and the experience.  

We hope that as many people as possible will visit us on the Champs-Élysée - either to listen to a conversation between ministers and businesspeople, to meet Danish innovators or to experience some of the free concerts with leading Danish artists that we have in The Culture-box, says Katja Moesgaard.  

Katja Moesgaard, together with Realdania's CEO Jesper Nygaard and Denmark's ambassador to France Michael Starbæk Christensen, will be addressing the guests at the opening event, which is a closed event for invited guests and the press. 

Register here to attend the VIP Opening of The Denmark Pavilion

ABOUT THE DENMARK PAVILION

The Denmark Pavilion will be the heart of an inspiring promotion of Denmark during the Olympic Games in Paris 2024.

With quality of life as the overall theme, innovative Danish solutions within green transition, design, food, and health will be the main focus of the pavilion. Providing the visitors with a taste of the Danish playfulness and lifestyle, The Denmark Pavilion will aim to create awareness of our happy country for an international audience.

The promotion runs from 26 July to 11 August. The pavilion will be open daily from 11:00 to 22:00 and admission is free.

The project is developed by the Danish Ministry of Industry, Business and Financial Affairs and VisitDenmark and supported by the philanthropic association Realdania and Jorck's Foundation. The pavilion is designed by Danish architects BRIQ and Lendager.

For more information, please visit www.denmarkpavilion.com.